Let's say that you have decided to read more about something so you do a search on the internet. You pick out one of the web pages chosen for you by Google and click its link. Then, if the page loads, you get a shock. Instead of being presented with helpful content that could help you find out more about your subject, you are presented with a pop up. The pop-up is an annoying advertising campaign and no matter how many times you try to close it, it won't go away--unless you supply it your e-mail address. Eventually you are so annoyed that you just close down your browser altogether. The manager of that internet site has gotten the better of you!
So many people loathe pop ups-and with justification. They're aggravating. They intrude on what you happen to be attempting to do. If they play sound they could get you in trouble with your workplace (or anybody else in the room). They guarantee ridiculous things. They demand that you enter in sensitive information into them if you want them to close. Sometimes they will put in cookies or other malware on your hard disk. There aren't very many people who actually like experiencing pop-ups and yet most IMers continue to use them. How come?
The sad and simple truth is that Internet Marketers use pop-up ads because they work. They get the readers focus. They enable them to build e-mail marketing lists. It continues to be proven consistantly that a pop up ad will produce more opt ins than an opt in box placed in a sidebar or in the body of a web page. Often even direct sales take place because of them. Sadly, these foolish pests actually get the job done a lot of the time so, unless someone can make a better tool to use, most Web marketers are probably going to keep using them.
Obviously, however that does not signify that the Internet Marketers ought to continue using them. What is the true benefit of an e-mail address that you have only obtained through force? Usually what the results are is the person just opts back out of your list as soon as they get the first e-mail from you or even your company. How beneficial can your traffic really be if most of your visitors click out because they are offended by the pop up? Of course you want to make money but really--is that the only method to do it? Can't there be a different alternative available to people who want to create e-mail lists and sell products?
The genuine truth is this: if you have a fantastic product and you can present it in a good light, you won't really need to use a pop up. Work hard at setting up a good product or service so that you won't have to deal with the frustrating pop ups to do your job for you. Write an awesome sales or splash page. Make your subject material and copy so powerful that it can grab your reader's attention so hard that it never has to let go. Here's the truth: Online marketers only get success and money on the web if the product that has been created is actually valuable. No pop-up ad can actually substitute the actual benefit of your product.
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