Convenience is the main reason why consumers decide to shop online. They can get what they want any time of the day or night. They don’t have to venture out of the house in order to get it. For those that live in an area with limited retailers, the internet is even more important to them when it comes to shopping.
However, you can be losing customers and sales if you don’t offer multiple methods of payment for them to take advantage of. With the technology offered today, it should be very simple for you to offer a variety of different methods for them to complete the transaction with.
Most people have a credit card that they can use, but not everyone. There are also individuals that don’t use their credit cards except for in an emergency situation. If you only accept credit card payments then you are significantly reducing the overall volume of sales you could be completing every single day. Don’t assume that people have one or that they are willing to use it.
Of course there are debit cards and most of them work just like a credit card. The major difference is that instead of being able to charge the purchase and pay for it later they pay for it immediately. The funds have to be accessible in either a checking account or a savings account or the order they place will be declined.
Allowing someone to pay with a check online is a great option as well. The customer just has to enter their bank name, routing number, checking account number, and check number. That works the same way it would if they were to write a check and hand it to the person behind the counter at a retail store. For many consumers, the option of an e check is really the only one they have available.
What about common online payment sites? Some of them that people readily use include PayPal and BillPay. Both of them allow a person to have funds securely in an account that is well protected. Then they can make a purchase online through that account but without giving the seller their actual account information. This added line of defense is one that helps many people feel safer when they buy something online.
There are still individuals though, that want to be able to send you either a check or a money order for their order. You definitely want to be offering them the chance to do so. That way you don’t lose out on this small but significant part of the market that do want to buy what you have to sell.
The more you try to accommodate the needs of consumers out there with different payment options the more successful your business will be. The overall needs that consumers have can be affected by payment options. They may really want what you offer but not have a particular form of payment that you are willing to accept.
If you aren’t currently set up to accept multiple payment options, now is the best time to change that. If you aren’t sure how to do it, consider hiring a freelancer to do it for you. They can take care of all of the information behind the scenes to make it happen for you. They can also help you to get accounts set up where you need to such as with PayPal so that customers have a choice of how they will pay you. The investment you make to get this accomplished is going to result in more profits for you.
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