To keep one's self ready for the competition and fit for the market is needed very much in any business fraternity. The shopkeepers check their equipments and the goods on timely basis. Even they evaluate the need as per the market trend. The same is applicable to websites also. If you have a website then it is needed to keep it on one standard and the timely evaluation and changes should also be done. You need to maintain your website if you want a profit from it.
Few problems are common problems with most of the websites. Every website faces the problems of broken links and expired links. When the websites is linked to outside links then timely updating is require checking the links that the links are in the proper condition. As so many times it happens that the source removes the content but the links are still there on your website. Immediate removal of those links is needed. Whenever you add your website links to other websites or blogs that time always be more cautious as if the links are broken then it will not take the visitors on the desired page or the destination you want them to lend. Few links have virus embedded in that at that times you need to be extra careful and avoid your website linking to those kinds of sites or links.
If you have a clear plan about some action that your visitors should take then you need proper navigation to that. Some have few forms to be filled up, few sites have registration process and some sites have survey forms at that time put your navigation keys from home page that can inspire them to take that action. You can also put the content which can push them to take that action. If you want to convert your visitors into buyers then always emphasis more on your products and services.
Take care that thank you and auto generated pages should not take back to your site.
There are few faults or loop holes from where you can lose your customers.
Always keep your error pages with the links of working pages to redirect your visitors. If a customer will find 404 error pages then he will never return to your site.
If you have other sites linked with your pages than take care that your clients can come back to your site from the proper links. In that way you will not lose your potential clients.
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