Article marketing has turned into a strategy of conquering new market niches by means of content material. Informative materials are published to emphasize a certain domain of activity, and with the help of links incorporated in the web content, marketers manage to increase web site exposure and traffic. Low budget advertising corresponds to the main achievement of this system, as you can attract more relevant web visitors with hardly any investment. Yet, it all starts with article marketing research.
With article marketing research you aim in fact at discovering what web surfers are really after. This helps marketers identify the most interesting topics for readers, and therefore write their content starting from these premises. The result of article marketing research thus becomes the creation of that 'catchy' background that makes a web visitor click on a link and change the web page. There are several elements that should allow a good coordination of your efforts; thus, the essence of research strategies can be defined as the identification of the consumers' behaviors, attitudes and preferences.
There are various methods to conduct article marketing research but the course of action depends on the kind of business model you follow. Do you rely on article market research for business-to-customer or business-to-business purposes? Each of these two models has its specifics and requires a different overall approach of article marketing. Normally, you won't make management decisions solely on intuition and feeling, but also on the information gathered in the form of marketing research.
You can start writing your articles on the basis of the results obtained from article marketing research. Keywords are extremely important at this level because they give the topic of the articles! Determine the keywords that best correspond to your domain, product and service and then create the informative content around them. On all situations you need to keep the information reader friendly.
A very frequent mistake web marketers make is to get a very high keyword density in the articles they use to market their business. Yet, such strategies could be detrimental on the long run by the negative impression on the readers and the official search engine policy related to keyword density. If you keep the content informative and the keyword density between 1% and 3%, then you are safe from a negative reaction on the reader's part, and search engines will perform good indexation.
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