These days, blogging is considered to be one of the most popular ways to get content out over the internet. Every day there around 40k blogs that are created. Obviously, that at log of newly created blogs. However, one of the hurdles that new bloggers face is getting exposure to their content and getting loyal readers. Just by writing targeted content you will not be able to promote your blog. This is true even if you are presented with search engine traffic. It is essential that you request links from other bloggers in your area. Make them aware that you have posts. If the posts on your blog are highly relevant and informative, there's no doubt that you'll be able to get other reputed bloggers to link to you.
Before you go to a blogger and ask him to link to your blog post, you must find out if they have already written about what you are referring. Simply put, it would not be a smart idea to provide a link for supposedly breaking news when that particular blogger has already cover the story in one is blog posts. Look at their homepage and go through their most recent posts to determine if they have written on the subject already. This also indicates how professional you are in your strategy.
The second point to keep in mind is to write brief emails. You don't want to bore the blog owner with an email that's too long or irrelevant, so just say what you have to say and no more. If you have anything longer you want to say, wait to see if he responds to your first inquiry and you can always continue the discussion later. Keep in mind, though, that your main goal is to get a link, so this should be all you talk about in your first email.
Lastly, remember that nothing beats original content when it comes to asking for a link. All bloggers that you approach are going to want to see something original that has not been shared before. This will make it easier for you to get the backlink. But if you are only linking to another blog, then the value goes down considerably.
There is less chance that you will get the link. So, if you are going to link to another blog post that did not originate from you, you can say a few comments and indicate what you think about the blog post.
All in all, creating a blog is easy, even making up the content part is not that complex. But, when it comes to advertisement, you have to do whatever it takes to get your blog links out and at the correct moment.
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