It's well known that a business that's able to brand itself will achieve greater success. However, when we talk about online businesses that sell various products in different niches, not much is being done by many to stand out of the crowd. If your product has an unique selling point, you'll have a big advantage over your competition. An USP is the way to convince your prospective customers that you're offering something different and high quality that they should buy. It has been noticed many times that by simply creating a strong USP, the product automatically gets the exposure it needs through word of mouth.
Prove that You're Legitimate - The USP for your product shows everyone that you're offering something of real value, and separates you from the many scammers out there. Your USP actually saves you from being labeled as a 'bad business' that doesn't serve right. Not all of your competitors are ethical businesses, as some are simply scam artists who are trying to make a quick buck from the public. When your USP is known, however, people will realize that your business is completely above board.
List the Benefits: Figuring out your product's USP is dependent upon your being able to perfectly figure out your product. Whatever kind of product you need to sell, the USP must be worked on first by identifying all of the benefits that your product offers. Make a list of your product's benefits on paper and then sort through them until you can identify which benefit is the biggest and most important to your potential buyers. Once you're done with this list, go through it carefully and strike out any benefit that you think isn't that big. This will help you identify which advantage is the most important of them all and then that becomes your USP--it is as easy as that. Don't rush into this; try to analyze the product from every angle so that you know all the benefits firmly.
Show Them Great Benefits - You have to be able to promise your prospects something new and exciting about your product if you want them to respond to your offer. If your product is better than similar ones being offered, you have to be able to show people why.
Why should the customer choose you over anyone else? Guarantee them something of real value, as long as you're able to follow through on it. You don't want to promise something about your product that isn't true. The honest approach will yield you the best long term results.
So if you want to reach out to more of your target audience and build your company's brand recognition, one of the best ways to do this is to find an USP for your product. There are a number of areas that you will have to focus on if you want to bring out the best USP for your product, but to start off, just go with the biggest advantage it has to offer. You can improve on your USP later on as time goes by.
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