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Video Marketing Best Practices Guidelines



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By : Gary Spence    29 or more times read
Submitted 2011-02-25 18:56:50
Video marketing has become much more commonplace in online marketing and specifically in the IM niche market. There are so many markets that react well to video marketing, but be conscious that not all of them do and it will depend on many aspects. We tend to feel that markets with a very high education level may not be drawn to videos. However we all understand there are still incredible numbers of people, and markets, who do respond quite nicely to videos. Keep in mind that you can use video to your gain because it gives you greater ability to interact with your audience. There is some sort of additional social component to it, or it at least could be there.

You can even develop a greater influence on your market if you have a variety of video content. Think about the energy or the effect you can produce if you involve yourself in your videos. You can create a heightened affect in your audience by doing that, and it is actually very easy to do. Not all online marketers are at ease doing that, and that is simple to comprehend. But, you are missing out on specific relationship building possibilities when you do not include yourself in your videos. What you can achieve, though, is building a more significant connection with your target audience if you are in a few videos. They will see you and then can place a live face with your emails, plus hearing your voice has a highly effective effect, too. That is really great stuff to do, and you'll forge a stronger relationship with them.

For a long time now, it has been recognized that online reading behavior are not very good, to say the least. Scanning online articles is the usual practice at least in the very outset when they land on a site. Even so, if they do see something that really grabs them, then they are known to slow down and read much more in depth. You can beat that tendency people have by creating videos that are helpful and clearly require less reading. Most of us know that online readers will view a short two or three minute video rather than read something long. It just all depends on many variables, and long articles can do quite well if all cylinders are firing. We will keep that it is a lot less difficult to get peoples' awareness using a video.

But video is simply not the cure for everything, and you can definitely make mistakes with it. As an example, we advise you steer clear of the auto-play function for your videos. With that one, just contemplate what it is like if you have additional text on the site. It is just an unpleasant experience when someone is reading and the video begins playing all by itself. Stay away from discussing topics that really are of no curiosity at all to the viewer. So incorporate video controls so people may pause, stop it, or watch it again.

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