If you are doing any form of direct marketing online then there is one skill that you need to learn, refine and sharpen all the time. Copy writing on the internet is like your "salesmen" as its what will actually do the job of "selling" for you. Direct response marketing fits very well with selling information products online and in order to convince people to hand over their hard earned money for what you have to offer you will need to be very persuasive with what you present them.
When someone visits your website or any piece of promotional material you have to offer you only have a few seconds to draw them in. To make matters even worse, you will probably pay in some shape of form to get your marketing material in front of your prospects which makes it all the more important to make the most of it through compelling ad copy.
Writing compelling copy is something that takes 10% natural ability, 20% hard work and 70% testing. Testing different angles, trying different approaches and exploring new avenues are all important parts of effective copy writing. With that in mind, here are 3 simple tips that you can start using immediately.
1. It's Not About You
So many information marketers make the mistake of selling themselves, selling their products and focusing on how great they are. In reality, your prospects do not care about you or your products or your marketing. They have needs, problems and aspiration and they are looking for a solution to these. That is all that really matters to them and effective copy writing will only focus on your prospect, their problems, their needs and their desires.
2. Relax And Write In The First Person
When it comes to communicating with your prospects you need to throw all your lessons in formal writing out of the window. Always keep it relaxed, informal and in the first person. You get to set the tone. You control their emotions with your writing and the language you use is all out important.
3. Emotions
Good copy writing does one thing very well. It appeals to the emotions. While logic and reasoning does play a role in buying decisions, its the emotions of your prospects that is the most important thing you need to focus on. You need to "move" your prospects emotionally. Its as simple as that. When you engage them emotionally and focus on their irrational fears and desires then you are far more likely to persuade them.
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