Entrepreneurs showed the world many years ago that outstanding incomes are possible with Adsense. Still though, after all these years Adsense remains the program with the highest contextual ad payout. If you make the decision to join the Adsense program, then a word of caution would be to always follow their terms of service lest your account is terminated, permanently. Here are just a few of the more important TOS as you do not want to lose out on the opportunity that exists.
One thing you must never do is include Adsense ads in emails sent to your list, or anywhere else. Adsense is a site only method of contextual ads, and there is no getting around that particular rule. There are lots of ways to make money with email, but you could include links to any site that is monetized with Adsense. Google does have strict rules as it pertains to particular metrics about any person's account. Google does not want certain things shared about their business, plus they want to avoid click fraud due to your friends. Google keeps a track of all the activity that goes around your account, and if they find that there have been a high number of clicks coming from a specific IP - guess what? If you do that, you will be caught - so the obvious thing is to not do it.
You can quickly enter a gray area and be subject to a human review if you try to game the background colors of your ad blocks. No matter what, the bottom line is to follow their TOS with regard to everything concerned with Adsense. You do have a pretty good amount of control over your ads and how they appear, and the most important thing is to avoid violating the rules of Adsense.
Hopefully you have a better idea about using Adsense, if you never have, and it is easy to use and get started. A lot of people are tempted to make changes or take shortcuts, and that is when people get into trouble. So just get it on your site, optimize your placements and you can be earning money later today.
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