Have Excellent and Unique Content
The most important way to ensure regular traffic to your website is to have the highest quality, unique content. You must set your website apart from millions of others. The easiest way to do this is to trust your own voice and fill your website with the things that interest you. If you have a website that is about making scrapbooks about kids involved in sports, make the best site you can about that. This can include showing the best examples you can find, reviewing products, or offering how-to tutorials. On the other hand, a website that is just rehashed, boring, dull material or, worst of all, devoid of content altogether, will not attract visitors. Try not to make your website only about you and how great you are. People want to find out about new things, not just about you.
Update Content
Having excellent content is the first part. Ensuring there is fresh and interesting content on your website is the second part of the process. When you update content, give visitors who have already been to your site another reason to return. If people come back to your site and nothing has changed, you are not giving them any reason to return again. Update your content as much as you can, but don't fill your website with fluff or content that can be found anywhere. Instead, infuse new content with your personality and input.
Publicize Your URL
The easiest way for you to get the word out about your website is to publicize your URL. This means having your website address visible to people in ways that make them want to come to your site. An easy way to promote your website is to include the URL on any material you send out. Suppose you have created a website for your cafe. Put the URL on the menu and any coupons you send out. Add the URL to your logo. If you send emails, add your URL to your signature file. Also, if your content and website warrant it, you might want to create a regular newsletter announcing changes to content and any other details that are important. If you decide to do this, send email only to those people who ask for it so you are not accused of sending out spam. You will benefit here if you choose a small, easy-to-remember URL so that it does not confuse visitors or take over your posters
Connect with Others
You can also promote your website by connecting to other people. Increasing the connections you have on- and offline enables you to share the work you have done with many other people. Remember, you don't know all the people your friends know, so the number of people who get your message grows as you meet and contact others.
Link to Others
The easiest way to make friends using your website is to link to other websites. Essentially, you put a link to someone else's website on your website. This makes your site connected with other websites and part of their network. When I link to a new site, I usually drop that site an email and let them know I love what they are doing and that I have linked to them. I never ask them to link back to me, but I do ask them to visit my site to take a look around.
Social media is people sharing information with others that they find important. Several sites such as Digg.com, reddit.com, and stumbleupon.com work in this manner. Explore these sites to find links to sites you might be interested in, and use them to promote your own sites. You might have noticed a number of symbols appearing at the bottom of news stories or blog entries. These symbols are links that allow the reader to share your article or blog post with others on social sharing websites such as Digg.com, Facebook.com, del.icio.us, or others.
Author Resource:
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