Article marketing is known by most IMers to be one of the best and most targeted methods for driving your own site or blog's traffic levels. Of course, if you really want to get the most out of it, you need to focus on getting the attention of the search engines and creating organic traffic that won't cost you any money. But how can you expect the search engines to send you visitors if your articles don't follow the rules laid out by them? In order to achieve long term success with article marketing, it's crucial that you search engine optimize your articles so that you get a regular flow of traffic coming your way.
Spend a Little Time Exploring Keyword Phrases: Come up with about 20 to 30 keyword phrases that you can use in your articles, rotating them around. Come up with a clever and entertaining idea for an article and then work one of your keywords into the title. You're going to have to play around with SEO a bit before you can truly appreciate and understand the science behind it. Not only will you make mistakes along the way but you'll learn a lot from those mistakes and the results of those mistakes where you should focus your efforts for keyword placement. Take Advantage of Your Resource Box: It's very important to include the main keywords from your article in your resource box. People know what your articles are about based on your keywords. While it isn't absolutely essential to include the long tail keyword in your article's resource box it is a good idea to at least include a general keyword. The resource box is your opportunity to drive traffic to your site but also to attract those greatly desired search engine spiders.
Do Not Use Incorrectly Spelled Keywords: There is a trend that a lot of articles have started doing and this is to spell words incorrectly in the article just to get ranked for it. The bad thing is that you will not get a lot of traffic from using misspelled keywords.
In addition, it puts in jeopardy the overall quality of the article and makes it seem unprofessional. Who would want to read an article that has all types of spelling errors? You know the strategy that you were trying to use, but the reader does not. So they will just not waste any time with your article and look for the keyword spelled the right way. This article shows the importance of writing SEO centered articles as well as why it's so important. Since you're going to the effort of writing a great article to begin with, it make sense to try and appeal to both readers and search engines. If your articles are properly optimized for the search engines, you'll end up receiving traffic for years to come. Roll up your sleeves; it's time to start writing some profitable articles.
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