The Internet is a vast expanse of space which contains matter on anything you can think of. Due to the instantaneous nature of the Internet, anyone who has access to a computer and a phone line indulges in some browsing on various subjects.
Search Engine Optimization (SEO)
When you search for something on the Internet you type out the keyword in one of the search engines and click “GO”. What you are confronted with are millions of pages relating to in some way with the keyword you typed in. How do you decide which one to choose form all these options?
Usually we click on the first three to five web links that come up in any search result to find what we are looking for. In case the search results do not match well with our subject we change the keyword or add a few more to make the search more exclusive.
As website owners we want to choose the best keyword that represents the subject matter of our content so that anyone searching for anything remotely related to our website will find the link listed in the top five slot. There are many ways to ensure that your website features at the top of these lists on search engines.
Pagerank and SEO
Pagerank is another effective way of ensuring that your website is ranked high on search engines. Pagerank is a method used by Google to rank websites according to the relevance and importance of the content featured on them.
The rank ranges from 0 to 10, the highest being 10. Therefore, you should pay careful attention to what you post on your website to ensure high ranking on Pagerank.
We all know the importance of reference in writing. Whenever we remember a quote or a line from a popular piece of literature we include it in our work as a reference or a tribute. These references not only enrich the quality our compositions, but they also pay equal importance to the original piece.
If you refer to content published on another website or include the link to one of them as reference on your website then you are acknowledging the importance of that website. These references are closely monitored and noted by search engines such as Google. If your website has been referred to or linked to by other website it means that your content is relevant and important.
Google ranks websites that have such references attached to their content highly on Pagerank.
Pagerank and Link Building
• If you want Pagerank to list you on top, you should publish quality content and build links to increase the importance of your website.
• Originally it occurred as a natural result of web browsing. Although Google expects this linking to happen by default a lot of web coordinators indulge in back hand tricks to increase links. This can result in your website’s eviction from Pagerank.
You may compete with your rival websites by keeping track of their score on Pagerank by installing Google toolbar, but use only legitimate tricks to do so.
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