First of all, I would like to mention that comparing Facebook Ads with Google AdWords is just not truly proper. Google is usually a search engine and Facebook is really a social networking web-site. The intent and engagement levels of the audience are totally distinctive for both the web sites. In Google individuals actively search for info and products and on Facebook they're seeking to connect with their close friends. Keeping these points in thoughts, I'd prefer to give a brief summary of what advantages do Facebook Ads have over Google AdWords;
- Typically Very much Less costly (specially for Compact Businesses)
Google AdWords is very expensive even when you bid on low or medium reputation key phrases (and in particular keywords connected to obtaining online). Facebook can be a new method wanting to jump into paid advertisement. In case you hit the best niches, it is possible to get traffic for a fraction of PPC pricing. Facebook ads are a lot much more cost-effective and extremely beneficial for small businesses trying to acquire a presence online with no a massive spending budget.
- Benefit of utilizing Images/Photos in ads
Visual aid might be supplied to your ad by means of this characteristic. An image is worth a thousand words and also the capability to show pictures in ads is usually a massive benefit Facebook has over Google AdWords. You can use pictures in Google AdWords by creating your own image banners but they do not convert too well. In Facebook ads, it can be simple to upload a tiny image as well as your text, which assists drawing interest of one's target user. It's also fantastic if you want to show pictures of your brand or item. I feel this is probably the most highly effective feature of Facebook ads.
- Extra flexibility
Facebook ad descriptions can be up to 135 characters lengthy (versus 75 at Google AdWords). Extra space for creativity. In Google AdWords you cannot use exclamation marks (!) even though Facebook allows you to use it, this making more impact inside the ad. Restrictions are also much less when it comes working with lots of distinct words (copyright concerns) in Facebook. On the entire, setting up an ad campaign on Facebook is a lot less frustrating.
- Extremely Targeted Demographics/Keywords
Facebook marketing aids you target keywords and phrases and demographic very much much better. AdWords does not know as significantly about user searching (apart from their cookies and previous searches). Facebook has an benefit of receiving more details about the user mainly because we login to our profiles first after which see the ads, so it is possible to make certain that your ads are shown to folks with profiles that contain your targeted keywords and phrases and demographics. Facebook provides the following 11 targeting elements for advertisers.
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