In order to rank highly in the search engines, you'll need to perform search engine optimization (SEO) to your sites which includes factors on your site as well as off site. So we'll get right into several excellent SEO tips for the best possible results in your business.
Your anchor text for your links should always make use of one of your primary keywords, in addition to your home page, of course. The anchor text is just the clickable text you see with any link. So at least in the majority of your backlinks, be sure you're using your primary keyword phrase in the anchor text. Ok, let's say... just as an example, you have a site that is optimized for "electric dogs," so when you're getting backlinks you want those links to have anchor text: electric dogs. This is highly important because when the search engines come across your link and find a "click here" in your anchor text, then they would assume that this is the keyword you want to get ranked for. Then, when they do visit your site and discover what it's all about - it won't be about 'Click Here," and you'll get slapped with penalty points. Here's the rule: always use relevant anchor text for any links to your site.
High quality content, make sure you have it to the best of your ability, and people will reward you with visiting. People, plus the search engines, want useful and good information in the form of high quality content.
If you have a lot of great content, then you'll be in an even better position. Also, if you try to copy the works of other people, then they'll discover it eventually, and you'll only be asking for legal problems.
Backlinks are critical to your ranking success, so that is something you'll need to do as well. Backlinks represent social approval, or votes, in favor of your site, and that is extremely important to the search engines. The backlinks should be built naturally because search engines can easily label you as a spammer if they see that your site is getting thousands of backlinks overnight.
You'll get the most out of your backlinks if they are relevant to your site topic. If you have a lot of relevant backlinks with good anchor text, then you're looking pretty good. It's just a fact that if you want high quality organic search traffic, then optimizing and doing SEO is what will get you there. Just make sure you don't ignore the above tips that we discussed and focus on creating a website that isn't based on flash and on getting ranked for long tail keywords. There are other benefits for doing SEO, such as being looked upon like you're an authority site, plus you'll be building trust and credibility.
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