Achieving long term success with your Internet marketing business is all about extracting the lifetime value of your customers and subscribers. The most effective way of obtaining this value is by creating your own email list of targeted prospective customers, which will all you to maintain regular contact with them and sell more of your products. A squeeze page is the most efficient way to ensure the conversion of your traffic into subscribers, as it sole purpose is to capture the contact data of all your visitors. This page is a dedicated place where there are no other distractions.
To make sure your squeeze page gives you the best results, you need to work on increasing its conversion rate by focusing on its various elements.
Always make your squeeze pages extremely focused with nothing else that will draw eyes from your copy. You really do need to be focused with your page because all you want is to gain optins. So that means no games and present a professional appearance. You can't have ads running on it or any other parallel offers, because this is the landing page where your potential subscribers will be coming to. All that will happen if you do that is lower your overall conversion rate. The reason to avoid this is that it creates too many decisions for the reader.
Keep your squeeze page as simple as possible, without any bells and whistles. The whole point of a squeeze page is to maximize the number of conversions of visitors into subscribers. Your squeeze page should be simple and to the point, as you don't need to make it fancy. A basic page does not automatically imply a lack of professionalism. As soon as someone arrives on your page, they should be able to immediately understand what your message is. Avoid confusing your visitors with too many graphics, loud music or an unpleasant design. Your aim should be to create a design that will go well together with your copy to be helpful to your prospects while also creating a highly professional image.
Most people aren't comfortable about handing over their contact details because they are worried about privacy and this is even worse when it comes to someone who appears somewhat scammy. They are worried about having their email flooded with spam, which is why they are extremely hesitant. You need to ensure the safety of their private information and reassure them that they won't have any nasty surprises. Ensure that they understand very clearly that their private details will not be sold, rented or handed out to third parties. A good idea is to ensure that, right beneath the subscription form, there is a clear link pointing to your privacy policy.
As we can clearly see from this article, even the small and simple things can have a significant effect on your conversion rate. There are a number of things that you will need to take into consideration to make sure your squeeze page converts, and we've discussed a few important ones here.
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