There are different methods for marketing your site but the most popular method is search engine optimization (SEO). There are millions of sites on the Internet and the search engines do a great job in indexing all those sites and giving users relevant information. Optimizing your site for the search engines increases the likelihood of your targeted niche finding your site. In this article we will be discussing some important SEO tips that you need to keep in mind.
In order to optimize your site, it is important to focus on all the variables and not just one or two. It can be easy to start obsessing about your site's page rank. Your sites search rank is determine by several factors. With quality content, a lower ranked page can do as well as, or even better than, a higher ranked site. Being able to create backlinks and keeping your site optimized is also an important factor. Considering all of the variables, high page rank is not a long-term indicator of success. The thing that will help the most is making a list of areas where you can improve regarding SEO.
Never overdo anything, so... on some of your pages you can put keywords in italics, and you can also 'bold' them. And that's something you don't see an awful lot, go check it out for yourself. Naturally it will help, how much no one knows, but still if it will help then it's a good idea to do it. But always remember that you should never overdo anything with SEO. So just a few times and that will help you out. Another good idea, because it helps, is to incorporate your primary and secondary keywords into your tags for H1 and H2. They'll become more valuable and relevant for the search engines in terms of optimization. What you want to do, for each site page, is to search engine optimize it for a primary keyword and about two related secondary keywords, or phrases.
Finally, in order to rank you'll need to have good backlinks to your websites. Your backlinks are viewed by the search engines as other sites, or people, basically voting in favor of your site, and that is the key to good rankings. Avoid using services that give you thousands of backlinks overnight, it seems, because that may draw a human review of your site - and that is rarely a good thing to have happen.
There are many different variables that go into making sure you get credit for your backlinks, but the biggest factor is relevancy. The more relevant backlinks you have, the higher you'll be able to rank.
SEO is a continual process not a quick fix. It takes a lot of patience to see results but eventually, it's all worth it. Don't worry about your fluctuating Page Rank and rather focus on the other factors such as creating good keyword oriented titles and adding fresh content. By focusing on these two main factors, your site will gain the respect of the search engines.
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