The first impression someone gets of your at home business may shape their ongoing relationship with you as a business entity, and no matter how good your product(s) or services are, they may choose not to buy following a bad first impression. This makes it critically important that you present a professional and business like appearance in order to impress those first time visitors.
For a business that conducts itself mostly online, it may not be apparent where the focus of this professional presentation should lie. It is needed of course, anywhere that the business is on display to potential customers – especially in first contact situations.
Advertisements and your website are likely to be the first thing people see and they need to be impressed. Following some simple rules will help. All of the potential problems outlined below will have a similar effect. They all add to the appearance of a business owner who doesn’t care enough about their business to properly construct their webpages and other external communications. This risks the perception that the service or products received would be equally shabby or unprofessional, but this risk can be avoided.
No website should go live, or be launched until it is complete. Internet page with broken links, missing images or those that are just badly set up look shabby, and reflect poorly on you. While it may be tempting to try and get your business online as early as possible, the effect this has may be the opposite to what you had hoped for.
Advertisements and webpages should be carefully examined for spelling and grammar errors. There will always be regional differences that one cannot account for, but the basic rules as well as correct spelling for your region will be important to first impressions.
Some people are unable to spell well, but in the computing age this problem can be overcome. Word processing programs such as Microsoft Word will point out both spelling and grammar errors and help you to correct them. Open Office is a free product and will point out and correct spelling errors, but not grammar. Having another person read through your material before you publish can help you to pick up mistakes you may have overlooked or these programs didn t find.
Overly flashy websites can also be a problem, at the most basic because not every computer user has the same level of ability. Some machines may be older and unable to display flash animations, and some users may not be able to navigate more complicated sites. In either situation there is a risk of excluding some potential customers.
Inappropriate site designs may clash with the product you are selling with the site design itself suggesting a lot about the products within. For instance a baby site filled with pastel colors would have you expecting a standard variety of baby products. However, if the same site was produced in dark reds and black, one might instead be expecting clothes suited better to a rock concert.
Lastly the tone of your writing must be considered. If the writing is aggressive and pushy people may be turned off or they might even be offended. This scenario may make them less likely to become a customer.
These problems and mistakes, though easy to make could cause a poor first impression. Thankfully, with just a little extra effort these mistakes become unnecessary.
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