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How To Format Your Press Release



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By : Mary Simmers    99 or more times read
Submitted 2009-12-01 19:21:56
Writing a press release is done by a third person must possess the quality of effective writing. If you wanted to promote or tell something to the media of a particular person, activities or events or anything that has an important value

Need to write a press release, but then you don’t have time to source a contractor? What about writing your own? If you follow the proper format, use a good grammar checker and send it to the right people, you may not end up doing so bad.

Following the proper format is crucial to press releases. Your recipients are likely to be very busy folks and a structure helps them skim through your text, knowing exactly where to find which information. Release Statement. A press release should come with a release statement at the top of the page, detailing the time of release.

Write “For Release” or “For Immediate Release” with the exact time and date below it. Don’t forget to include the “Contact Details”. After that, add the contact details of the person (in this case, you) recipients will need to get in touch with, should they require more information. “Headline” is necessary. The headline is your title or the banner of your post. Put your headline in the center, bolded and one font size bigger two spaces below the contact details.

Make sure it is catchy and imparts the gist of the release succinctly. Dateline. The dateline details the place of origin and the date of the release. This can be bolded for better legibility.

Lead. The lead paragraph comes on the same line as the dateline. Like any good introduction, it should include all the most pertinent facts (who, what, where, when, why and how) that are relevant to the press release. This paragraph is the most important aspect as it contains the most significant information of the release.

The “Body” which is the next paragraph/s of your release. The body of the press release builds on the “why” and the “how,” detailing the specifics that make it worthy of being news. This part adds emphasis to what you are aiming to tell to the public. It can also be used to list off numerous details (even mundane ones) as additional listing, although the focus should remain squarely on its “newsworthy” aspects. Boilerplate. The boilerplate provides details on the company behind the press release, usually listing general facts.

Recall what you have learned from your elementary or high school years. This might be discussed in your English subjects and/or to your Journalism subjects. Having such knowledge in making a press release is of great advantage. Also, there are some basic reminders that you need to know more. Be informative enough with your release.

After that, have it check several times. See if there are any errors in your post. Check the grammars and spellings also. This will catch the attention of your readers and might feel bored and reject your post if they see one.

Author Resource:

Find out how to write perfect English letters, reports and emails by writing less. See Grammar Checker Software in action! http://www.grammarsoftware.com

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