Print marketing materials are among the most popular means of promoting a business because they are cost-effective and efficient. Among these marketing materials are the brochures.
All sorts of businesses, big and small, have been relying on brochures for promotional purposes. For one, an effective brochure can highlight all the features of a product. Another thing, these print materials can push a business idea and endorse business services. If you feel that your business brochure is not getting your desired response from potential customers, there must be something wrong in the execution of your brochure printing campaign. To perk up your brochures, consider these following these simple suggestions:
Use attractive and interesting images
Take advantage of eye-catching photos and images to create a significant impact. Make sure to employ high quality pictures taken by a professional photographer. With a professional photographer, you can capture sure that your product is captured well and in the best light and angle. If you are incorporating stock images from the Internet, make sure that they are relevant to your business and of high quality. Remember to be go easy in using stock images as they could make your brochures look cheap and unprofessional.
Write smart copy
If you want to print brochures that have great impact, you need words to sustain the striking images and sell your product or service. Before sending your layout to the printer, make sure to double check if you are satisfied with the quality of the copy. Great brochure copy should be concise, sensible, and, most of all, convincing. To make your brochure easy on the eyes, leave enough white space. Brochures filled with too many words look cluttered and can be wearisome to read, as though you are digesting a novella. To be on the safe side, hire qualified writers to produce copy for your brochure copy.
Ensure that the texts are readable
No matter how great your copy is, it would be rendered useless if you use fonts that are too hard to read. The fonts you use must be readable and reflect the image of your business. For example, standard serif fonts are best for conservative businesses. On the other hand, companies that are into entertainment and arts could make use of creative cursive fonts. For the headings and subheadings, use different size to distinguish the one from the other.
Choose an eye-catching size and shape for your brochure
There is no hard and fast rule about the size and shape of a brochure. So don't be too conservative in following the standard size. The best brochures are those that are attention-grabbing due to their out of the ordinary shape or size. Study the design and layout of brochures from other companies and learn what worked for them and what didn't.
Pick a printer that can deliver great quality
Finally, work with a reliable printer. Choosing the right printer is very crucial to the success of your brochure printing campaign. All the hard work you poured into creating excellent content and designing the layout will be put to waste if you fail to pick the right printer.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers brochure printing , banners, magazines, flyers, door hangers, catalogs, brochures , custom printer and other printed ads.
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