Every business desires a successful website that is user friendly, search engine friendly, and generates revenue. Much of the success of any website depends on the layout of the web design. The layout of the website is usually the first thing that impresses the visitor. Some of the aspects of the web layout that are of prominence are as follows.
Contrast:
Contrast plays a pivotal role in making the layout appealing. The adeptness at use of color, size, value and weight can make the layout appealing. If the right contrast color scheme is used, the typeface may look bigger than what it is in reality. This is a part of optical illusion. This implies that the overall look of the website can be enhanced with the use of the right contrasting color scheme.
Limits of Center Alignment:
Centering is good within limits. Too much of centering of the content can make the layout concentrated to the center. This could give a negative impact on the visual appearance of the website. The layout may even lack the appealing factor.
The contents that need to be focused and read by the visitor should be primary for center alignment.
Demarcating the Content:
When two pieces of information or content have to separated, most of the designers tend to place a line between them. Instead of this line a blank buffer zone can be used. The blank buffer zone creates invisible lines and gives a fine visual effect to the demarcation between the content.
Uniformity and inconsistency:
Most of the web designers practice uniformity in the layout of the web pages. The color scheme used in the home page is usually carried forward to other web pages so that the visitor can link the web pages to the home page. On the other hand most of the visitors like deviation and a bit of inconsistency in the color scheme of the layout. Uniformity in the color scheme can at times makes the layout boring for the visitor, whereas a change in the color scheme can be visually as well as mentally appealing.
Space:
The layout should be such that the visitor feels that the space has been used judiciously. The visitor should neither feel that space has been overcrowded with information, nor feel that the space has been wasted. If you want to maximize the space try using multiple columns. The space between the content should make the visitor comfortable and glued to the website. The designer should remember that functionality is vital for the success of any website.
One should hire the services of a professional web design services provider who knows the relevance of page layout and adept at making the layout as attractive as possible.
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