Article marketing gives you the opportunity to bring your message closer to your potential customers and get links to your website from the page where your article is published.
But where many people misunderstand about the marketing of articles is the idea that marketing articles is a method of promoting his website. Many believe that an article must directly promote the author's site, but this approach is poor and reduce the success of this marketing technique.
Marketing Strategy Articles
Television was the preferred means to ensure the success of advertising during the past 60 years because she understood the importance of providing content to insert advertising. United States, each serving 42-minute TV program is interrupted by 18 minutes of advertising. Americans readily accept this fact, since this is the price so they can continue to receive this channel free.
Marketing items works best when based on the model of television, by inserting a commercial message in the content that people want to read.
The role of marketing articles is to capture a portion of the hearing is published at the site where the article and bring it to the author's website. And this can be done by block with the author, this biography of the famous block immediately following the article. But to capture this audience, an article should tell a story that authors and publishers of sites publishing articles, want to share with readers.
How to capture this audience?
To define a winning strategy, ask yourself 3 questions:
• What do you sell?
• What is the target most likely to buy your product?
• What types of problems can meet this target?
Site publishers to publish articles have a responsibility to their visitors to provide content in case they want to read. So if you want to capture this audience, it must satisfy both the editorial support and deliver the content most suited to what readers want.
Meet the expectations of readers
When users are on a search engine, website, newsletter or blog, they seek information that will help them solve a problem they are facing. To summarize, people go on the internet to solve their problems and that's what you need help.
There are a number of authors you've probably read articles on websites or through newsletters. These authors have emphasized in their articles on help for those seeking a solution to a specific problem.
And marketing items that do not work fully with this in mind: to provide a solution to a problem.
The role of marketing articles is to capture a portion of the hearing is published at the site where the article and bring it to the author's website. And this can be done by block with the author, this biography of the famous block immediately following the article. But to capture this audience, an article should tell a story that authors and publishers of sites publishing articles, want to share with readers.
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