What does it take to be in the top 10 search engine results on Google or Yahoo? The answer is finding the right keywords and optimizing your site accordingly. You can be number one for any keyword, as long as you do it right.
Here are a couple hints and tricks that should help you get the most out of your keywords.
1. Use Google s keyword search tool it s a great place to start and snoop around what people are searching for. It gives you vital information on which keywords to choose. You can add the ones you think work best to a list on the right, and later save that list to your desktop. Then you have your main keyword list to go by. Be careful though better keywords usually have higher competition and are more expensive in your ad campaign.
2. Pick a combination of keywords you think people will use to search for whatever you are offering. Only add it to your list if enough people are actually using this combo.
3. Try to identify niche keywords something nobody else has thought of yet. Sometimes you stumble upon a good keyword combination by accident. Be creative!
4. Next, work your keywords into your content the more the better. It may sound a little strange afterwards but you will have to sacrifice writing quality for keyword density. Repeat your most important keywords at least 5 times (not in one sentence)!
5. Use your best keyword as your page title and in your meta tag description. It is the first thing people see and search engine robots read. If it s in your page title, it must be important.
6. Meta tag keywords are ignored by Google, in case you didn t know. But just to be sure (some other search engines might read them) you can put in 5 10 keywords.
7. Here is a trick: use your keywords in the alt tags of all your images. It will improve your keyword density but will be close to invisible to the viewer.
8. Link your keywords to other pages that use similar keywords. Linking your content is very important and guides the search engine robots through your site. The more links the better.
9. Use your keywords in content headings and near the top of the page. Focus your attention on writing a strong opening paragraph that contains most of the vital keywords.
10. Use Google s Webmaster tool to monitor the performance of your site. It tells you how people found you and what the bounce rate is for each page etc. Tons of useful information you can play around with and use to your advantage. You can also link it up with Google Analytics to get even more detailed info about your visitors.
There is a lot more what you can do but this is a nice start. Keep searching for the right keywords and within a year or two you might end up on the top of the charts. Organic search engine growth takes time and persistence. The more you put in it the more you will get out of it. Knock yourself out!
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