No matter what type of business you run, the need to get it known in the market is important. From the marketing perspective, it is now the best time to promote your business. The old-school direct mail marketing strategy is the most cost-effective method to get word out about your products and services out there today. In most cases, the most it will cost you to get your post card campaign progressing through direct mail is time.
Actually, the toughest challenge you will face in marketing these days is not the cost, but picking the best strategy to get your business known out there. There is actually one strategy you can use that won't cost you a lot but would allow you to get your message heard over the noise of the market. That is the postcards. These cards are one of the most targeted and low cost strategies these days. They are simple and high quality, and can be used by any type of business.
When using post cards to market your business, there are some guidelines you need to understand. You need to also understand the postal regulations valid to your country. Aside from this, you have to make sure that your cards will be able to get to your recipients in pristine condition.
Here are other guides you need to consider in your carrying out a post card campaign:
Make sure to use the right dimension in your cards. In essence, the standard thickness for post cards is 3/16″ or 5" mm. If you create a card that is thicker than this, it's likely that you will pay more in your mailing cost. Be sure to pay attention to the weight limit when mailing these cards.
Consider also the size and weight of your cards. When designing your cards, don't forget to consider the size of the cards you will mail out. If you create a postcard printing that is bigger than the standard size and weight can cost a huge difference in the amount you would have to pay in mailing and printing. In essence, the standard cards are rectangular in shape with the size set in 3-1/2 inches x 5 inches, and the thickness of 0.007".
Be sure to check the layout of your cards. As much as possible, you need to leave enough white space in your cards. See to it that the layout of your card is not overcrowded to make sure that it is easy to read. Don't sacrifice your design with stuffing too much information in your card. Just pick the right details to put in your card and leave the other information in your other marketing materials.
Leave enough room for the barcode. In most instances, the barcode is placed 5/8" from the bottom of the card. This is often put at the back side. Even if you don't use a barcode, the post office might put a barcode on your card. Just leave enough room to place for the code.
Find reliable printing services. Although it is alright to print your own cards, it is still best to leave the job to the pro. These days, you can find a lot of professional and reliable printing companies that offer printing services, which often consist of both printing and mailing services. If you need to print large amount of cards, you can save a lot by having your cards printed and sent out by the same company.
Author Resource:
Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about cost effective postcard printing and find the best place to print postcards for successful marketing campaign.
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