When done properly, music marketing can drastically increase the money that you make with your music. But most musicians and bands do not fully make use of the many forms of online music marketing that exist today. As a result money is being lost. This article will talk about some of the main music marketing techniques that can help you make more money from your music.
There is a really good free music marketing ebook called How To Showcase Your Band On the Internet. Many of the strategies described in this article are taken from that ebook. See the link at the end of this article to grab your free copy of this music marketing ebook.
The most succesful forms of music marketing include an email newsletter, social networking, and a central band wesbite with your own unique URL. It is really vital to optimize your website for Google rankings. This is called Search Engine Optimization (SEO) and most bands to not take advantage of this. It is really trouble-free and the free music marketing ebook teaches you a few things you can do to boost your Google rankings.
A number of these music marketing techniques are included as pre-built in features of a band and musician website template. This band website template is called The Band Wordpress Theme (Band WP Theme).
An email list is essential and with the Wordpress Band theme there is a pre-made email newsletter sign-up box where the visitor merely types in their email address and clicks confirm. You can customize this email-opt in box anyway you want. You might want to allow an incentive for individuals to sign-up to you email list by offering one of your tracks for free or discounted tickets for a gig or something.
The email list is a considerable factor for online promotion in any business. Obtaining the email address of visitors to your website should be a priority. With an email list you can send out regular news updates and showcase new CD releases and gigs.
Another great feature is the social networking integration. To increase the level of interaction that you get with visitors to your site, the Facebook and Twitter widgets are really great. It looks great to have the Facebook widget in your sidebar that coaches a selection of thumbnail pictures of individuals who are members of your Facebook fan page. Facebook and Twitter widgets also generate it easier for visitors to share data about your band with their friends. They can merely click on the 'retweet' or 'like' icons.
Search Engine Optimization of your band or musician website is really easy. The main things to remember is to try and fit in many keywords as possible into your website so that individuals can randomly come across you via a google search. So if you are a ska band you will want the keyword 'ska band' to reguarly appear throughout the text on your webpage. Especially in your website title, description, and keywords section. Try to repeat the word 'ska band' in the webpages of your website, especially near the top of the page. By doing this, people may discover your band on Google by using a number of generic search terms of music genre or geographical location. People will find out about your music without even knowing your name.
See the link below to grab your free copy of the music marketing ebook and also for more information on a Band Wordpress Website template.
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Follow the link on musician marketing to get your free music marketing ebook.
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