In case you are ever wondering, there are a million potential businesses you can create and make profitable on the net. Online business is extremely dynamic and sometimes seems like it moves at the speed of light. In the past few years, you could see some innovative net marketers who are using the old offline strategies for marketing their online businesses. The people who are bringing offline people to their online businesses are just using a resource. Funneling in prospects and customers through offline marketing, and leveraging offline resources is something every Internet entrepreneur needs to explore. What is needed to get started doing this?
Taking advantage of offline marketing for the benefit of your web business is nothing extraordinarily difficult. The idea of using your answering machine to let people know about your website is not used by many, but it can prove to be really effective. What you do is place a small advertisement with your number, and then you can see how people respond to it; you may be surprised. What you will be doing is basically recording a very short presell message and giving people your URL. You do not want to lose people, so perhaps you can actually spell the domain name for them, too.
Obviously email marketing is still going strong after all these years. Due to all the email we get, it's becoming seemingly difficult to grab the attention of your prospects and customers through email. There are opportunities that really never went away, and they exist with old fashioned snail mail. So while this is not for everybody, it can be made to work for you. What you do with it will depend on your business and overall goals.
Then there is the question of doing joint ventures with another business involving offline leads. You will need to perform a cost/benefit analysis and see if postal mail could work for you.
What is so appealing about the offline approach is there are many options available. Do not be afraid to try an approach that no one else is doing, as long as it produces for you, then that is all that matters. The bottom line is to do what you find that works, and so that pretty much leaves the door open. Of course you should mix things up with what you do such as using proven methods plus testing new ones.
There is nothing like promoting your URL to the offline crowd and it will work well. Nowadays, more and more people are becoming web savvy, which means shouldn't have a problem using offline methods to drive traffic to your site. It is important that you be patient and avoid making any mistakes because you were in a hurry. Since you don't have the privilege of tracking your efforts like you can in online marketing, you should take it slow.
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