Performing business on the web is filled with many possibilities for mistakes, and inconsistency with your overall approach has to be an important one. Perhaps it is safe to think that it is purely forgotten by many who write about business. Nevertheless the absence of regularity in all you do in your small business will have a destructive impact on conversions. The explanation for this effect is a characteristic of human nature and the way in which we see and feel about what we see. You need to think about how we behave when something occurs that is unexpected in certain scenarios. There exists an unpleasant, ill at ease, feeling related with it, and that is an overall negative effect.
Let's look at an instance involving the very common squeeze page scenario so many of us are familiar with. As you know, online businesses send traffic to a squeeze page since they want prospects. One common experience is to be sent to a site after putting in our contact information. What is shown after the squeeze page is the discretion of the particular marketer. This is the common situation where consistency is particularly important as we will speak about next.
The dynamics here concern the page layout, design factors and colors of the squeeze page and the site that shows up after that in the browser. The theory of inconsistency comes into play when the two sites are sufficiently different, and the net outcome is to trigger the reader to have feelings of discomfort. The obvious answer to this is merely make the squeeze page much more similar to the following site that is seen.
Let's take a look at something that quite a few affiliate marketers put up with. Review sites are common due to the fact they can be extremely effective, and the typical scenario is for a review page to have not less than one outgoing link to a seller site, if not more. It is not feasible to make your review site, or page, like the vendors or most of them if you link to many. What is attainable, and successful, is to develop a site so it does deliver a smooth transition to the sites you are connecting to. The main point is to never bring about a huge contrast since your site is significantly different from anything else. You will have to make an effort to determine how well colors, format and overall designs can be fairly inconspicuous which means they keep away from clashes. Very often an effective approach is to be aware of this and minimize irritating contrasts.
This very identical process is applicable to all you do in your business especially in your written communications and marketing emails. Generally speaking, the majority of people are constant and regular in the manner they talk to people. Alternatively, we have seen many situations in which goods and services were marketed that looked way out of place and unforeseen. This does not seem to be as much of a difficulty as design clashes, in our somewhat wide experience. But it does take place, and the significant point is that you are now conscious of it and can very easily avoid this conversion process killer.
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