It has been said that there are many ways to kill a cat. In back linking, there are many ways to accomplish it as well. Backlinking is, one way or another, like a popularity contest among websites. If you have a website, getting a backlink is akin to being voted on by another website. Therefore, if you have many incoming links then one way to interpret this is that your site is popular.
Now, when your website is popular, it entails that you are getting a significant amount of traffic. If you have significant traffic, then your page is most likely to crawl to the top pages of search engines like Google, Yahoo and Bing. If you are selling something, your product is going to be promoted well because more people will become aware of it.
That's the business side of things in back linking. The real challenge though is how to regularly get backlinks for your page without resorting to spamming. Link spamming is dangerous because, while it creates traffic and buzz for awhile, it can backfire against your webpage.
One example of link spamming is when you post your website on forums and social networking sites without sharing any useful content. Once the search engines find out about your spamming ways, they will penalize your rankings or even de-index you. Once de-indexed, it means that your website is banned and people will not see it, when they search for the keyword of your page.
The practical way to get more backlinks is to produce substantial contents on your page. If you continue to provide useful contents regularly, people will soon find out about it and start back linking your site. The question here is how to provide substantial contents regularly?
You can start with finding your niche market. What are you good at? What are you trying to sell or promote? If you have figured that out, then you have to research and research about your niche market. Even if you feel that you know enough about your market, then most probably you don't. You should not stop researching at all.
As you go along, regularly post contents (articles, blogs, videos, etc.) that relate to your market. Then submit this contents to article directories. The directories, if they feel that you have substantial knowledge to air, will share your contents to other web pages and directories. Then the natural SEO flow will go its way, if you do this process for a certain period of time.
Regularly submission of substantial contents is like building your reputation. More people will soon see you as a sort of expert, or at least a reliable source of information in your field. Back linking to your website will appear left and right.
But then again, as much as it's easy to build online reputation, it is easier to break it. If you have no time to do regular research, writing and directory submission, then you better seek help from bank linking service professionals.
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