'Landing Page' is a single web page that appears as a response of a click generated through an advertisement or any other search engine link. In online marketing scenario, landing page is also referred to as 'lead capture page'. Whenever a customer clicks on an advertisement, that particular advertisement takes him to the link which displays a web page with the relevant content related to the advertisement.
As per the recent survey, Online or Internet marketers says that landing page plays a crucial role in generating leads or capturing potential customers for any and every business. These businesses can include different software development companies or companies involved in finance, entertainment field and so on. Now, lets us see how this can be done. For getting benefit of landing page, a company needs to work on optimizing the same. This process is also known as 'Landing page optimization'.
'Landing Page optimization' or LPO is a technique adopted by many companies even mobile software development firms are also looking for this optimization for promoting their business online and thus resulting in increase in their sales graph. The main objective of landing page optimization is to increase the percentage of number of visitors to the website. These visitors finally get converted into sales lead or potential customer for a company. To do this optimization, an important point which needs to be taken into account is that the landing page should be designed or developed in such a manner that the not only the look and the feel of the web page should be appealing but also the content associated with the web page should also be qualitative and unique.
The bases of LPO rely on the behavior of target audience. Listed below are few patterns of targeting:
1 Passive Targeting: It is also known as 'associative content targeting' as depending upon the information related to the visitor's search criteria, their geographical location and few other related parameters, the web page or the landing page content is changed and optimized.
2 Active Targeting: The other name for active targeting is the 'predictive content targeting'. This type of targeting aims at modifying the page content and correlating the same with the known information of the visitor like browsing criteria and pattern etc.
3 Social targeting: This is also known as 'Customer directed targeting'. Depending upon the publicly available information, the page content is modified in this type of social targeting.
Few of the best practices need to be followed for the complete LPO. These are:
1 Call to Action as well as optimizing the landing page.
2 Including only one offer at one time.
3 Clearly specifying or defining the content.
4 While using any form, the length of the form needs to be taken care of.
5 Lastly, a thorough follow-up with the lead. This can also be done using automated e-mail responses, which will make sure the visitor that his request or the query has been acknowledged.
By making use of these tips, companies have gained popularity as well as potential customers, thereby, getting a hike in their sales numbers.
Author Resource:
Nick Thomas is the author of this article. He has been writing articles for many software development services like Q3 technologies. Moreover, he has been actively involved in providing useful content writing material related to Software documentation template .
For more details, feel free to visit http://www.q3tech.com
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