You can greatly expand your web business with the help of email marketing, but you do need to get all the pieces right. It doesn't matter what kind of niche you're targeting, if you don't have your own list, you're leaving a lot of money on the table. The best way to start adding subscribers to your list is to create a targeted squeeze page that has one main purpose, and that is to capture leads for you. Naturally, all must be targeted from the traffic to the copy used on the squeeze page.
First of all, your squeeze page should feature short copy that gets to the point right away. Since it won't serve any purpose, you want to avoid long and complicated copy on your squeeze page. Due to the fact that all you are trying to do is capture the email addresses of your audience, you won't have to work too hard to persuade them. Make sure to include a picture of the gift you are offering in return for their emails as well as copy that isn't overly long. If you will be offering your subscribers a free report or ebook, consider having a professional cover created by a graphic designer.
Doing this will help you increase your conversion rate, even if it seems unnecessary. You can also embed an audio message into your squeeze page, asking your audience if they would sign up and subscribe to your email list. One huge mistake that will kill conversions is making your readers jump through a bunch of hoops. If you want the best results, then you really only need the email address but can ask for their first name if you want. The fact is, you don't even need to ask for a lot of info from your visitors since it will be of no use when your aim is to build your email list. There has been a shift away from the first name, as well, so that is something to think about.
Finally, make sure you don't make the error of including a 'reset' button in your subscription form. You want people to subscribe to your list, not leave.
When somebody visits your page, they should have only two options: either subscribe or hit the back button. A direct squeeze page will improve your results considerably.
If your goal is to generate long-term benefits from your squeeze page, then you need to concentrate on improving it all the time. Creating your page just once and forgetting it isn't the solution to high conversions, but you need to keep on making necessary changes whenever needed. You can gather all the data pertinent to the performance of your squeeze page from traffic reports and other analytics, which will also provide you with the elements that need to be modified for improved performance.
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