Running a good blog is all about generating targeted content on a regular basis. If you look around, you'll see that the majority of reputed blogs boast of content that is not only timely but is also high quality. Now, if for some reason you can't make a big commitment to your own blog right now or if you'd like to take it to the next level, you need to try to find a guest blogger or two who will contribute posts to your blog free of charge. The very best part about having a guest blogger is that he or she won't need to get paid for the contributed content because they will be given credit and links back to their own projects. In a way it is a win-win situation: you get content, they get exposure.
SEO Still Counts: Alongside searching for people to write guest blog posts for you, it's a good idea to begin ranking your blog for phrases that relate to 'guest blogging'. There are plenty of people out there who will scour the search engines using phrases like this to find blogs they can write for. You won't be depending on SEO completely to find those guest bloggers, but it will expand your options for more people finding you on their own.
You'll have to put in the effort to build links and do a bit of on-page optimization for your blog, but in the end, it's all worth it. Picking Submissions from Guest Bloggers: Create a "submit post" page for your blog so that people who want to submit a post for guest blogging on your site will have an easy time of doing so. This makes it obvious to your site readers that you are hoping to have guest bloggers and are open for potential bloggers to contact you. Be clear in what you want by offering up at least some basic information like the kinds of posts you are trying to find and the best way to submit them to you. This section can be a central location for guest bloggers to learn about your offered opportunity and how best to take advantage of it.
Talk About Previous Guest Bloggers: If you've already had some previous guest bloggers, mention them on your blog as an extra way to promote them and entice new bloggers. This will help some people to get a feel for the type of material and tone you prefer, as well as realizing that those others already saw your blog as being worthwhile. Your aim here is to win the trust and confidence of your potential guest bloggers so that you attract the best, and leave out the rest.
In summary, using guest bloggers can be a powerful way to increase your blog's content and keep it maintained. There are many guest bloggers out there that would want to take up the opportunity to write for a blog and gain exposure for their own blog/site, but the key is finding the right ones.
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