21 industry leading business professionals spill their guts on what’s working now.
Dan Auito has been mining the brains of today’s top talent in an effort to bring forth the specific actions required of every small business owner today to effectively dominate their specific niche markets through trust based, performance oriented, brain based marketing.
The rules of marketing in 2010 have substantially changed from the pay, spray and pray formulas of yesteryear to the new social media marketing methods based on two way communications. This has turned marketing into a conversation as opposed to the old one way advertising methods that in effect simply begged people to buy their products and services.
Today’s consumer is smart; they know when they’re being sold. Smart marketers are now remembering customer’s names, faces, family and preferences to create emotional trust bonds built on dialog to establish a relationship.
The ultimate differentiating position of power today is one of being a friend who possesses and displays good intent, honesty, integrity, competence, capability, expertise, effectiveness and confidence. This persuades and convinces people to allow you to help them visualize solutions, solve problems and achieve goals using mutual trust, understanding and agreement.
It’s critical to establish credibility early, are you an MD, PH,D, JD, MBA, CPA use these abbreviated titles if you have them, if you don’t then bring in other experts, collect endorsements, write and produce diamond edged articles, blogs, white papers, video’s, reports and marketing materials that command attention and position you as a natural leader.
Perform a S, W, O, T analysis on your competition. What are your Strengths, Weaknesses, Opportunities and Threats in relation to your competition. What are theirs in relation to YOU? Find a key point of difference and work to support your position. Use third party endorsements instead of your own claims, i.e. JD Power, Consumer Reports, current and past client’s favorable recommendations, etc.
Take time to develop answers to questions you know people will generally need from you regarding your business, product or service. You must act, behave and appear competent, trustworthy, dependable and committed while remaining composed and likeable all at the same time. Note: Extroverts are generally seen as more capable due to their apparent confidence.
Over time continuously making and keeping commitments and promises creates a long term track record that cuts through noise and clutter like butter!
If you currently seem to lack credibility, seek feedback from people who know you best by asking them to give you three areas you’re good in but more importantly three more that could use improvement. Have them write their answers on 3x5 cards, then take further constructive action on yourself using others insights, feedback and recommendations to improve in those areas.
Access the full transcripts on how to build trust research, address and fix credibility issues; identify specific market contact points and increase performance; build credibility using brain based marketing; identify unsuccessful marketing messages; shift from old school marketing to brain based marketing. Immerse your marketing staff with these principles to make your business more competitive. Fix your biggest marketing mistakes, find your single best marketing tactic, use your best weapons. Deploy your pre emptive marketing plans and execute innovative marketing breakthroughs by reading the full transcripts here.
Author Resource:
Dan Auito is an author, real estate investor, aviator, website designer and internet marketer, he can be found at his home on the web at http://www.magicbullets.com The transcripts to indepth explanations to the above content are here: http://www.magicbullets.com/docs/Extraordinary_Minds_Transcript_3.pdf
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