"Not only is multi-level marketing a scam, it's also an embarrassing business to be in. Oh, yes, there are people who have been very, very successful in network marketing, but in order to do so, they had to get into the company at an early stage, and they had to completely annoy absolutely everyone they encountered, including friends, family, and strangers in the grocery store. Who on earth would want to be successful that way?"
These are all quotes I've either said or heard over the years. I've recently revisited my prejudices against network marketing, and I've come to a very different conclusion. Here's why:
First, Multi-level marketing, or network marketing, or direct selling (depending on what euphemism you want to use) has been used successfully in many professions for many years. The insurance industry was perhaps the first industry to use network marketing. Sales agents sell the life products, and their managers get a percentage of their sales, and the general manager gets a percentage of their sales. That's network marketing. It has also been used successfully in real estate sales and several other industries. So, network marketing is tried and true, and is a successful business model.
Second, yes, getting in early in a business certainly gives you an advantage over the others. If there are three people selling your product versus 3,000 people selling your product, you definitely have an advantage. Yet look at so many industries, such as financial planning (a network marketing model). New people enter the profession all the time who are even more successful than people who were involved early on. Why? Because they learned the techniques of effective sales, and they implemented those techniques successfully. So, like any other industry, network marketing requires the new representative to learn how others have become successful, and use those lessons effectively. This is not unlike any other business.
Finally, with the world's greatest marketplace in your grasp (the internet) it's no longer necessary to annoy all of your friends and relatives. You can effectively market to millions of people interested in starting their own businesses or purchasing your products from your laptop in your living room, and you can only market to people who want to know about your product or service. It simply requires you to learn how to effectively market on the internet. Your friends and relatives don't even need to know what you're doing (although they might get curious when they see how successful you've become).
If you've rejected the possibility of getting involved in network marketing, you might just want to take a good look again. Find a company whose products you can believe in, that gives great mentoring and support, and you may be very pleasantly surprise at the results.
Author Resource:
Mark "Slim" Albertson is a classic "serial" entrepreneur, who has built and sold several successful businesses. Now "semi" retired, Mark has dedicated his working hours to helping people start and run successful internet businesses. Subscribe for free to Slim's Internet Business Marketing blog at http://smallbiznewz.blogspot.com/
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