Experts would say that a minimalist approach is the best for business cards. Some would easily attach minimalism to an all-white design that is sometimes dull and uninteresting. The truth though is there is more to minimalism than that. Minimalism is more about giving the basics-stripping obvious and leaving only the essential.
When done appropriately, a minimalist design is both stylish and practical. It lets you stay focused on what needs to be emphasized and take away the unnecessary things. Just take a look at Nike, Starbucks, and Adidas. They stick with simple and memorable designs.
In business cards, a minimalist design sure has a lot of benefits. A simple, organized design is something visually appealing and brings focus to what your card aims for: either to introduce your business to your target customers or tell your prospects the best way to contact you.
The best way to practice minimalist is in terms of the typeface used in the card. Keep in mind that no matter how simple and memorable your card's design is, the text is still the most crucial part of your card. If the words printed in your card is not easy to read, your target customers are likely to toss away your card easily.
Therefore, in creating your minimalist design, you need to make sure you are using the right font size in your cards. It should neither be too small or too large to make everything legible. If the text is too small, it will hard for people to read your contact details without using a magnifying glass whereas an overly large text will make it hard for you to fit all details in your card.
If you are still confused on the best size of font to use in your card, here are tips you can follow:
# 1: It is crucial that you create a design that ensures your contact details are readable and well balanced in the card. A rule of thumb is to use 7 or 8 point in your phone numbers. Your name should be one point larger than this to give emphasis on the name. Your title, whether it is Big Boss or Vice President, can be printed in one point smaller than the address. The business name though has to be printed larger such as 12 point. If you incorporate them in your cards, you can be sure to create easily readable cards
# 2: In light of keeping with a minimalist design, you need to only use one or two font styles in your cards. As much as possible do not combine different fonts. This will only make your card look cluttered. Among the font styles you can use are Arial and Times New Roman. This will make text simple and easy to read.
# 3: If you don't know what size of font to use in your cards, you can always ask the help of the pros. They would be willing to give your pointers on the best font to use to make your text readable.
# 4: Do some research when choosing the font style and size to use in your business card templates. Keep in mind that the font you put in your card will convey a meaning to your customers. If you want to communicate a good image, make sure the font is legible and infuses confidence in your customers.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers business cards , banners, magazines, flyers, door hangers, business card templates , custom printer and other printed ads.
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