There are a few techniques to approach marketing your web sites and generating traffic. However, some of these methods may be risky and simply not really worth effort and time they might require. Marketing companies attempt to sell you on everything from bulk email promotions and pop-up advertisements to link farms and banner impressions. While these tools have proven to be effective, many of them won't be well accepted from your specialized niche. In particular, a lot of people find mass mailings (spam) and pop-ups so intrusive and annoying they stay clear of anyone that uses them. These methods absolutely are not the best way to make impact on your audience and just could be a huge waste of cash. The a guessing game element of common marketing techniques is all the more reason to contemplate the major search engines for attracting traffic.
One of the best ways to gain a significant amount of traffic is to base your efforts on relevance, the driving factor of every online search engine. A number of different studies show that an estimated 80% to 90% of first time visitors find a website via search engine. These customers are more likely to lead to sales and conversions because they are already coming in with some level of interest.
On the web, first impressions are everything and you typically do not get a second chance to win over your visitors. Chances are, someone who endured a bad experience on your site will never come back while the exact opposite could lead you to success. If your site is user-friendly and offers the content they are looking for, the visitor will return whether they make an on the spot purchase or not.
Search engines like Google and Yahoo can provide you with a steady flow of targeted customers. And unlike other marketing techniques, these benefits will not have to cost you a single penny. The only thing a search engine wants from you is good, clean relevant content that suits up with what web surfers want. Give the roaming spiders what they want so they can do what they are programmed to. If you are able to produce this content on your site, you will be rewarded with quality traffic.
Last Words
Rather than viewing your website simply as a virtual business card, consider it a piece of real estate that increases in value just like house. Research a few keywords that your niche audience is most likely to enter into a search engine to find you. Clearly explain to visitors what is is that you do and how they can benefit. Network with others in the industry to build yourself a fair volume of quality links. Make sure your website is rich with content and optimized for the search results. All of this will enable you to get traffic naturally. When designing for both your visitors and the search engines, your rankings will inevitably increase and shower you with additional traffic.
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