Business Web Design Strategies are as relevant as the conventional marketing strategies that prevailed before the advent of the internet. Nowadays a business has to maintain online presence as well as offline presence. The offline presence refers to the conventional market whereas the online presence refers to the virtual world of internet. Day by day more and more buyers realize the facilities offered through the online marketing and preferring to buy the products or services through the websites.
The businesses are now rushing to have their own website and make their presence felt on the internet. There is a taut competition among the websites for catering to the needs of the buyers. This is just the beginning when the online marketing experts claim that the ecommerce industry is still in its infancy.
Just like the conventional market of the yesteryears, only those businesses will survive on the internet whose web design strategies are flawless and offer the best of customer service. The web design strategy needs to be planned systematically. Some of the key issues for this planning are as follows.
• The utility of the website for goal achievement has to be clarified
• The business needs to decide upon the product or service to be emphasized.
• The limitations of the website have to be considered.
• The targeted audience needs to be focused
• The business goals need to decided
• The scale for success measurement has to be prepared
• You have to decide about the scale for measuring the performance of the website.
• There should be some person responsible for the success of the website.
There are different ways to generate revenue through the website. Some of the most common and popular approaches are as follows.
Instant online sales:
In this approach the buyer is facilitates with an option to order the product or service directly from the website. The mode of payment can be online or offline. For online payment necessary arrangement has to be done on the website.
Lead Generation:
For the realization of a sale, leads are very vital. The website can be used to create leads by seeking the name and the email address of the visitor. The visitor is given an offer of free information in exchange of the data provided.
Now the purpose of the lead generation can either be for online sales in the future or offline sales in the future. When it is for online sales it pertains to products or services being offered through the internet and which do not require any person to person meeting. The offline sales pertain to sales in the face to face meeting is indispensable to close the deal. The best example for this is the brick-and-mortar industry.
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