When we first start working with clients they have a fair idea of where they want their business to be over the next few years, however there is a lack of clarity as to how each component drives the business. & #8232;& #8232;There are 5 key components that need to be combined if you really want your business to fly and for your business to give you what you want:
1.Key Objectives
What your business must achieve at the end of 2 3 years so it grows and prospers and provides you the business owner(s) with the lifestyle of your choice. If you do not have this clearly defined then your business might simply have you doing what it wants and your business can make a very cruel master with a demand on more hours, more time away from you family and more personal cash. & #8232;& #8232;Your key objectives should be exciting, specific and once achieved should give you a feeling of extreme accomplishment.
2.Killer Mission
The ongoing achievement of your mission will propel you toward the attainment of your key objectives. Most mission statements are feel happy useless statements that achieve nothing for your business let your mission statement be a map toward your goals (Key Objectives). & #8232;& #8232;Your mission does not need to be seen by your clients and does not need to be on the wall in plain view of all ... it does need to be a strong statement of how you are going to get your goal, by when and by what methods you are going to achieve this. Remember where the word mission comes from the armed forces we will take that hill by 0900 hours using extreme and deadly force so command can use that route for the supply of our troupe in x region . & #8232;& #8232;Management uses your mission to assess your businesses performance with regard to marketing, sales, operation, human resources and finance. If each area is focused on performance in line with your mission then your business will achieve its key objectives.& #8232;
3.A Class Clients Propel Your Business to New Heights.
Most business owners expand their business without taking into account how their client base will affect their business and its ability to achieve their key & #8232;objectives. & #8232;& #8232;Clients can destroy your business if they are the wrong type. Imagine for a moment that you expand your business and you bring on more clients that are hard to deal with, always complain about what you do, expect the lowest price for the best service and are always pestTonyg you with no real benefit = a D Class client. Imagine doubling your business and all of them are D Class clients ... lets face it, you would never want to show up at your business. & #8232;& #8232;A Class clients are the answer. You re A Class clients will support you and your business in achieving your Key Objectives if you know who they are and how to find them.& #8232;
4.Purpose Gives You Heart
A major reason behind employees not working the best they can or not working toward the achievement of the owner s Key Objectives is because they don t feel any heart in the business. The purpose of the business is either sterile, does not exist or does not inspire any emotion. As such the employee can only work for money and treat you like all the other businesses they have worked for and let s face it; some of the businesses out there are not good.& #8232;
5.Your Powerful exit from Your Business
A statement from one of the biggest business brokers reported that 65 of all businesses listed for sale do not sell and either go broke or simply close the doors. Your exit from your business needs to be defined now in order for you to get the most from your business and to add to your life. Every exit strategy has a different requirement from how your business needs to be designed.
Some exit strategies will take more time than others and will deliver a greater return at the end of the day... the choice is yours, but you need to start now.
Author Resource:
Tony Gattari of Achievers Group is a business keynote speaker and guest speaker. His passionate enthusiastic style makes him ideal as your next sales speaker, marketing speaker or keynote speaker. Tony Gattari has worked with over 120 businesses. See http://www.achieversgroup.com.au for more info.
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