Within the last three years or so it has come to be well recognized that developing a blog for the company is actually a powerful way to establish connections that convert prospective customers into clients, and clients into dependable supporters of your small business.
But when you're getting started with a business blog, it will commonly feel as if you are producing posts that no one will ever find.
Most of us have had the experience before - we dedicate a few hours assembling some fantastic info just for it to collect online dust on your website.
So, just how can marketing with email enable you to overcome this challenge.
Well one of the biggest situations you experience when you begin operating a blog is that you get no repeat visitors.
Individuals can randomly discover a post you have created, however it is only when they continue to come back frequently you will form a loyal readership.
E-mail marketing helps fix this problem.
The first step would be to gain the email address the first time somebody comes across one of your blog posts.
You achieve this through providing some sort of inducement - a price reduction or giveaway - in return for their email address.
Then once you have their details you make sure it is part of your system that every time you write a blog post, you instantly send out an email to your email list telling them that you have some new content on your blog that they can look at.
It's also wise to make use of your email signature.
The best way to do this is simply by suggesting they follow you on Facebook or twitter.
Once again, anytime you've got something new to talk about on your blog site, send off notifications to those social networking websites.
The advantage of these sites is that you can link all of them in with your site such that they will be refreshed immediately without you needing to do anything.
So you write a post, and the Twitter and Facebook accounts get kept up to date on autopilot, letting your followers know about the brand new article.
Over time when you build your database, and also the social media followers, the blog will flourish and develop into an effective marketing tool for your business.
Author Resource:
Photography-Marketing.org is a marketing and advertising consultancy specialising in photography marketing and helping clients boost their search rankings for keywords such as wedding photographers sydney
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