To succeed in marketing, sometimes you have to break the rules. Although it is advised to go by the book and you follow the rules in the advertising game, innovation and imagination are two players that won't leave your side. They will constantly nudge you to make your own rules from time to time. That will be beneficial on your part if you know how to use them well.
So, while your lackluster competitions are darting with their marketing materials ready for the new year, you can set yourself away from them by making your own unique and creative marketing materials. Why not make yourself your own exciting and unique customer calendars. Contrary to belief, these materials are effective marketing tools. They are functional and pleasing to the eye while providing you a lot of space to highlight your products. They stay with your customers the whole day for the entire year. They are visible anytime of the day, so they can be consulted for daily activities.
In most cases, your competitions will be creating your cards ready before the year ends in time for the new year. But who said that calendars are only to be created and distributed at the start of the year? Why not leave your competitions competing with each other while you look into the other options in calendar marketing. Here are some of the great ways to you can create calendars uniquely:
• Design a calendar based on the academic year. This means that you design a calendar based on the academic community that will best cater to their needs all through the school year. There are actually activities that students, teachers, and schools do for the whole school year. Your calendar will surely help them keep track of the upcoming activities. You can also include a list of the civic holidays so students, teachers, and parents can be reminded of them.
• Create a calendar based on the financial year. If your customers or clients are businesses, consider creating a fiscal calendar. This is surely a helpful calendar that will help businesses take note of the deadlines in their financial responsibilities. Some businesses have different fiscal year, so you might want to know first what your target businesses follow to make your calendars fit for their need. Be sure to put all important information in your materials such as the grace period in tax payments and public holidays so businesses can change their workload.
• You can also create a calendar based on the Chinese calendar. The Chinese basically start their new year at the start of the full moon. These can be good if your target market are Chinese people or follows the Chinese calendar.
• You can also consider a calendar based on the movement of the starts or the rise and fall of tides.
• Religious calendars are also a good option. Every religion follows different holidays and festivities.
In essence, calendars are used to assist people in organizing their activities. People basically follow cycles in their daily activities, and the calendars will help them keep track of their upcoming event. If you design your calendar templates uniquely and use attractive design, you are sure to give a good impression to your customers and leave your competitions in the dust.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers calendar templates , banners, magazines, flyers, door hangers, catalogs, custom calendars , custom printer and other printed ads.
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