Many web marketers have wondered if the length of your website's domain name registration affects search engine optimization and results? Let's take a look if it truly does and what you might do about it.
How long should you renew your domain name for? If that is the case, what is the ideal length of time to get ahead? According to some experts, the longer a competitor's domain name has been registered the higher their ranking, so if you you want to stay ahead of the game in a highly competitive niche market, check them out.
If the competitors you know have limited experience renewing domain names, you should think about registering your domain name for 5 to 10 years. Long expiration dates on a domain may improve your search engine ranking, but you will need to do more to get the top spot.
Its good business sense to register a domain for at least 10 years. You don't want to deal with the tedious annual process of renewing them every year which can become quite frustrating if you own several dozen or even several hundred. It would be a wise move to procure desired domain names for a time and renew every 5 to 10 years.
There is a strong possibility that when your domain name expires, another party will register it, which can create havoc with your business. If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years and also your rankings in the search engines.
By simply renewing your old domain name they know that there is potential free website traffic. By renewing your domain name for periods of years you will make sure you maintain access to the name for years and prevent someone from stealing you name.
If you really want to stay ahead of the competition, you might want to consider registering or renewing your domain name for 100 years. The only company currently offering a 100 year domain registration is Network Solutions.
At a discount of $7 per year for a maximum of 10 years GoDaddy is another popular registrar currently offering to renew or register a domain name. To maintain your Search Engine positioning, you must not let the domain registration for your domain name lapse. if you lose your site you may even have to start the whole SEO process all over again.
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