In online marketing, in particular SEO along with backlink building, there is usually a lot of uncertainty over duplicate content.
Like the name would suggest, duplicate content is the situation in which the exact same content is published in multiple places.
So for instance, a common link-building approach is article marketing.
You create some content, distribute it to dozens or even many more article directories and other websites and link to your business's site from each one of these published articles.
How most people get confused with duplicate content is they assume that having the exact same piece of content published to a hundred sites and linked to your own website will cause Google to impose a penalty on your website.
However this is simply not the case, and you'll find a number of good reasons for this.
To begin with, long before article writing becoming as widespread as it has become, information was being widely distributed all over the net by news providers and you could promise that there were zero penalties being placed on businesses back then as there aren't any currently.
The second explanation for why Google would never punish your site for having backlinks from multiple instances of the same article is simply because it'd blow open the door for black hat techniques by competitors.
There are plenty of people working on the internet that happen to be ready to do whatever it takes to succeed. If they believed that they could cause a fall in the opponents website positioning thru this use of content syndication you can bet they'd they would have been doing it already.
Google is certainly conscious of this and therefore won't punish you for this sort of link building.
Now there is little question that getting one hundred one of a kind articles distributed to 100 different internet sites with links back to your website is going to have a greater effect compared to 1 article released on a hundred sites.
But that is a lot of content that needs to be created which takes time and or cash.
So what's the answer?
Well a well known solution is known as content spinning.
Basically you take an article and then make use of an article spinner to create what is known as a spun version. This kind of spun article is able to create hundreds and possibly even thousands of unique versions which can subsequently be shared throughout the internet making it a potent link building method.
There is one situation where your website can be penalized for duplicate material and that's when you have got several occurrences of the exact same content on your own site.
As long as you're making sure that all the articles you have on your own site is unique from any other article then you won't come across any issues with the duplicate content punishment.
Author Resource:
Photography-Marketing.org is a marketing consultancy that specialises in marketing for photographers and assisting clients enhance their rankings for search phrases such as photographer canberra , wedding photographers oklahoma city & best photography website templates
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