So you might have a website, you've gotten a website therefore you might even have a Facebook page. What are you going to do with them? And how are you going to get visibility and make money from them? While you know marketing on-line is known as a constant ongoing process which sometimes feels never ending (I do not seriously think it really is!) and you also are always on the look out for that next trick to stay ahead within the curve. There has already been some intriguing developments this year while using the social media online marketing explosion also, the panda update from Google which has made huge ripples. For the rest of 2011 (there's still a great deal left) these are my three important parts of focus for internet marketing strategies.
#1 Keyword investigation and getting the proper keyword phrases. It all starts with keywords. The foundation of all internet internet marketing strategies (if not, they should be). Search has developed a great deal through the last decade, as users have become a lot more adept at using google and are finally getting a grasp on learn how to look for what they want. Longer and longer keyword phrases are now being used. The moment upon a time it was all about the single keywords that you just had to rank for: this has evolved into keyword strings of 3-4 words in a very phrase as searchers are savvy at what they want to look for. The key for web page ranking success is to go area of interest with your keywords (so quite a few single phrases and top keywords are so heavily dominated by big brands with big buying power) but also to focus on the buying keywords. If you are a shop that sells coffee on the high street and your site is to drive footfall to your shop what's the level in trying to rank for an expensive word like coffee? go for: buy coffee in [insert local area]. This could be much alot more achievable but extra importantly it will be driving users who are ready to convert to your site (ie arrive and obtain your shop) rather than tyre kicking browsers who never spend money.
#2 Level of quality counts. The focus of your Google panda update was to target 'thin' websites with tiny articles; basically websites set up as affiliate hubs to try and drive traffic through to other sites and other spammy sites which offer rather minor value. Internet advertising and marketing strategies have for a long time advocated adding decent high quality content material in your internet site on the regular basis (hence the explosion of blogs). Creating a page of keyword stuffed spammy copy is not effective SEO. After upon a time keyword density was the hot subject and the number of times your keyword appeared through the text without the need of any consideration for your readability for the material. It is bad practice and your focus ought to be on user content. Write engaging copy primarily for other users not for engines like google.
#3 Embrace social media advertising. I never know should you have noticed but SMM has totally exploded more than the last 6-12 months. Everyone is inside of a mad scramble to get a facebook/twitter page for their business and tell the world what they had for breakfast and what they can be watching on TV. Working with social media effectively can be a powerful tool and make a difference in your business but it's not as easy as everyone thinks. Starting a FB page and being on twitter and then constantly self promoting and banging on about how excellent you happen to be is not the way to go. Utilizing social media to create brand awareness and customer engagement is the aim but it takes a lot of work with not a large number of ways to measure the immediate success. I would tremendously recommend learning about superb social netiquette and find out how to use this channel for your brand awareness but beware that it takes time, energy and total transparency of one's true intentions.
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