It still surprises me the number of so called "internet marketing experts" who advocate that all it takes to make money online is the ability to find a high ticket product to promote, then drive traffic to a website with a hard hitting sales message, and then stand aside as the money comes rolling in....24/7. You may laugh if you have some experience of online marketing, but literally hundreds, possibly thousands of people, new to the industry are relived of anything from £1500 to £10,000, each and every week. Why is this? Because the "internet marketing gurus" tell them about their high ticket business opportunity, and tell them this is all they have to do, then they take their money.
These "experts" may make some money initially, but because their strategy is flawed, (or completley and totally wrong as I would call it), they soon dissapear, leaving the newbie several thousand out of pocket, totally disillusioned, and sceptical of the whole industry. So for the benefit of the inexperienced, thinking about joining our online marketing industry, let me give you some food for thought, before you believe the so called "gurus".
If you want to make marketing on the internet really rewarding financially, then undoubtedly, at some point you should add a high ticket business opportunity or product to your arsenal. However selling this type of product is not the same as selling a 20 dollar ebook. Would you go to a glitzy, shouty, fancy website and hand over, say £3000, to someone you don't know, because he says that you should? Of course not (if you would then you are going to end up very poor my friend, unless you are incredibly lucky!). So what does it take for someone to spend that kind of money on a business opportunity? Well there are 4 requirements that have to be met:
1. They have to get to know you, to work out what kind of a person you really are.
2. They have to like you, enough to be able to work with you.
3. They have to trust you.
4. They have to believe that the opportunity is right for them.
If you satisfy all 4 requirements, then you probably have a new business partner. Why? Because people prefer to buy from people they know, like and trust. As for the opportunity, well if you are reccomending that it is right for them, then they know it must be right for them, or you wouldn't be reccomending it.....they know that they can trust you. And if you want longevity in this business, then you had better not betray that trust!
So how do you satisfy the above four requirements? Well....
You get their email addy and build a relationship with them. Help them. Offer advice. Educate them. Be open and honest. Give them helpful resources. Do it for FREE. If you are honest and act in their best interest, they will come to realise that they need to invest in a high ticket business opportunity sooner or later, they will work it out for themselves.
And when they do come to the conclusion that they need to invest several thousand pounds with someone, is it fair to say that they will look for someone who has helped them, guided them and acted with their best interests in the past? Someone they know? Someone they like? Someone they know they can trust? YOU?...... YES YOU?
"You can get everything in life you want, if you just help enough other people get what they want" Zig Ziglar
Author Resource:
James Barrett is a successful internet marketer, who likes to spend his time training and mentoring other people to duplicate his success. To learn more about James, how he may be able to help you and for a FREE special report on internet marketing please visit his website at: http://www.whoisjamesbarrett.com
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