Are you the manager of a health club? Are you frustrated with the decreasing amount of membership in your club? Do you get annoyed with your health club sales team because of this? If your answers to these questions are ‘yes’, you may want to know what you need to do in order to boost your business. It is not always the fault of your sales reps if you start incurring loss. In the present scenario of the massive economic crisis, the real problem lies elsewhere and as the manager you will do well to address it directly rather than to blame your sales team for it.
One of the most potent causes of concern for health clubs is that they are not getting the adequate number of members. It is primarily due to the recession that has hit hard. However, it is possible to beat the blues of this crisis period, if you can handle things well as a manager. It will hardly be of any help if you depend completely on your health club sales reps. Remember that they need your training and support more than anything else. If you plan to declare an incentive for every member they get for you, it might not solve the problem. Instead try the following steps to motivate your sales team and to increase your profits.
The sales department should be entirely based on definite goals. It is prudent to be realistic when you set these. Keep in mind the present economic scenario and set short term goals. Let your sales team participate in the planning sessions. Their inputs are often very useful and might help you come up with new ideas.
Instead of giving directions from a high pedestal, work at par with your team. A feeling of camaraderie and a sense of belonging can be instrumental in enhancing your health club sales. Make your team feel that your commitment to the success of your business is the same as them. Working together often yields wondrous results.
Get yourself acquainted with the nuances of the health club sales system. Educate yourself and pass your knowledge on to your sales reps. Think of the changes you can bring about in your sales strategy and train your team accordingly. Tell them about new ways of talking the clients into buying membership.
Incentives, increased bonus or hike in salary are not the best ways to get your reps working for you. These often put you in a no win situation. You lose your money and at the same time, there is no visible increase in the number of members in your health club. So, never bank on these money based methods to boost your business.
Hold sales meetings every week to have a check on the progress made. This will tell you whether your ideas are producing results. Weekly meetings are also effective in keeping your sales reps alert all the time!
So, as a manager, you can do more than just to blame your sales team if you want to increase your health club sales. Keep these tips in mind and very soon you will see your profit figures going up despite the economic crisis! & #8232;
Author Resource:
Chris McCombs owns http://www.kickbacklife.com/ and offers personal training marketing advice to fitness professionals
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