There isn't a successful marketer around who won't tell you that Google is a vital tool to master in order to get loads of free traffic to your site. There is one important thing you can do that will improve upon the free traffic from Google - improve the crawl rate for your website. Some sites are crawled daily while others can go weeks at a time without a visit from these helpful bots. Whatever be the case, increasing the crawl rate of your site should definitely be on your list, because that's how you make your site more appealing to Google.
If you build it - a steady stream of backlinks that is - they, being Google bots, will come. Making your website appear valuable to Google isn't nearly as hard as people make it out to be - what you need to do is build backlinks from narrowly targeted sites that already have high page rank value according to Google. While it may seem difficult when your site is new this is one process that always delivers over time with greatly improved crawl rates. There is an unintended benefit to the process of building backlinks that leads to more traffic for you because your site will have better page rank too.
Host your website on a reliable server because you obviously don't want it to go down at the wrong time. You can't reliably predict when Google bots are going to drop in on your site. When you choose wisely and elect a service with excellent uptime ratings it will be much less likely that the site will be down when they make their appearance. There are plenty of hosting service providers that have excellent uptime ratings so if you're not getting what you want where you are, explore you options.
The titles that you use on your page should be highly relevant and unique; every title that you choose should make your page stand out. This is an important element of search engine optimization that is not only required to increase the crawl rate of your site, but also to rank it well for your targeted keywords.
It might seem silly to go after uniqueness for titles but the failure to do so can bring about some pretty hefty penalties. It's a good idea to spend a little time making sure you do this particular task. Adding a steady stream of new content to your site is another way to really improve page rank and attract those search engine spiders. Increasing your overall traffic will be a simple matter once you develop a habit of following all the steps above. Once you get started with these steps you'll find that it's not really all that hard.
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