Search engine optimisation is about taking the necessary steps to make sure that your site is search engine friendly and has popularity by virtue of the quality and quantity of links pointing to your site. It is extremely important to at least get to grips with the basics if you are looking to promote your website and obtain more traffic from the search engines.
To begin with you need to ensure that you deal with the on page factors first. You need to have a cleanly coded website that loads quickly and contains good quality original content. In addition to this, pay special attention to the title element of the specific pages on your site. The title element is important because the search engines place a lot of emphasis on this when determining how relevant your website is for particular keywords. Thus, it is best to put your most important keywords at the beginning of the title.
Don’t make the mistake of trying to target too many keywords per page. You should really be looking to optimise your page for no more than three keywords or phrases. If you wish to optimise your site for more than three keywords, you will need to have multiple pages. This can be a good thing, because if you have a lot of content on your website, you can work towards building a general theme for the site. This can be immensely valuable when you later start to consider how best to interlink the pages of your site to increase relevancy for certain pages.
If you are going to link out to other websites, perform a quality check on these sites first because you could get penalised for linking out to poor quality spam sites. Also, try not to link out to too many websites that are not relevant to the topics being discussed on your site. You don’t want your website to look like a link farm or else you could find yourself being slapped with a penalty of even exclusion from the search engines.
Once you have dealt with the on page factors, it is time to begin link building. What you need to do here is to attract good quality links through offering high quality content, a useful tool or even some link bait. This can be difficult to achieve at first, so you may wish to force the issue by actively looking for sites where you can place your link. This could be in the form of a comment on a blog or an offer to write a guest post on someone else’s blog.
Good quality sites to acquire a backlink usually have Pagerank, unique and useful content and not too many outbound links. If you find that you are unable to acquire good quality links, then start off by writing articles and submitting your websites to the best directories you can find. Once you start to increase your website’s visibility you may find that the links start to flow in to your website as other people notice your content and start linking to it from their own sites.
Author Resource:
Eric I Barry recommends http://simpseo.com for tips and advice on SEO. You can read articles about SEO by visiting the Simpseo blog at http://simpseo.com/blog
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