Content is King. People want the most concise, accurate, and helpful information that they can get, whether from books, magazines, newspapers, television programming, or on the internet. The trouble is, when people are looking for specific information, they decide whether or not you have what they are looking for in less than three seconds. So how does one convince the browser, in the blink of a virtual eye, to stay on their site? It’s in the content!
First, the person browsing your page must be able to actually find the information they are looking for. Keep in mind most people find things online with search engines (Google, Yahoo!, etc.). They are seeing your content before they even see your page; And Google is seeing your content long before the person entering the search. Obviously, then, it is in the writer’s best interests to make sure his/her page has not only lots of good content, but lots of words in the writing that relate back to the subject at hand. The more content, with lots and lots of topic specific “keywords” thrown in, the more likely somebody is to find your page by searching.
So, the more words about your topic on your page, and the more they recur, the higher you show on search results, right? Usually. There are many ways to get your sites to rank higher, called SEO, or search engine optimization. There are many books, blog articles, e books, and websites that are dedicated to the best ways to optimize a site’s placement in search results. As a general rule, though, search engines tend to dislike duplicate content that is, they will actually put you lower on the list if you post and repost the same information to make it look like you have more keywords or content than you actually do. Another unethical strategy is called “keyword stuffing.” Basically, a website with sub par content just throws in a large and varied array of keywords either at the end or in the middle of their content. The search engine can’t tell the difference (usually they’re getting better), and thinks the site honestly has lots and lots of good “stuff”, and so the site gets ranked higher in the search listings. This strategy has varying degrees of success, but it is not worth being branded unethical.
But showing up in search results is only half the battle. Remember they haven’t even clicked on your link yet. So when they do, regardless of what they saw on their search page, if they don’t find what they want in about three seconds, it’s sayonara. This means that your page’s layout must be clean and uncluttered, and each piece of information must be easily distinguishable. You want the user to be able to easily navigate your site, find any information he wants, and then hopefully click on some ads, or buy some of your product. The user wants your site to be clean, organized, easy to read through, free from spelling and grammatical errors, and they want you to have original, up to date content and information. If you can create something that people really want to read, and can access and understand, you’ll be turning a profit in no time!
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