Sales of luxury car sales have suffered more than those of mid range and economy cars during this recession. No surprise there. People are spending less on everything, and luxury items are usually the first to get cut from the budget. Conspicuous consumption is out of style in these lean times. All businesses, including auto makers are looking at their product lines’ profitability out of necessity. They’re axing less profitable brands, like Pontiac and Saturn just to stay alive. Why aren’t they cutting their luxury car brands? Because luxury cars continue to offer value.
Luxury cars from BMW to Rolls Royce offer the latest and greatest safety features. Manufacturers of luxury cars invest the funds to research and design new safety features. Indeed, many of the safety features found in less expensive cars today, like anti lock brakes and air bags were first introduced in luxury vehicles. The expense of developing these innovations raises the price of luxury cars, but as a result, they consistently have higher safety ratings than less expensive cars.
Luxury cars have more and better standard features. After all, buyers who are willing to pay for a luxury vehicle don’t want the stripped down model. Luxury car manufacturers also offer a wider variety of options. You can get heated leather seats, headrest mounted dvd players, in dash cd players and surround sound Bose stereo systems that work with your iPod. You can get plush interiors including soft leather and real wood trim. Keyless entry and ignition, night vision displays and integrated child booster seats are some of the newer available options. Some cars offer a memory driver’s seat. By recognizing the key fob, seats, side mirrors and seat belt anchors are set to the preference of the driver.
Luxury car performance is almost always better than other cars. The manufacturers invest more in time and quality materials to make sure that their top of the line cars have superior handling and enhanced aesthetic value. Features like adaptive suspension can sense road conditions and vary the firmness of struts or shock absorbers for a more comfortable ride. It’s these kinds of things, that many drivers never even know about, that can make for a better driving experience.
Luxury automakers offer longer and more comprehensive warranties. Coupled with better reliability, it could be said that the luxury car owner pays more upfront to save on repairs later. Luxury car dealership service departments offer a first class experience too. You’re more likely to enjoy a free wi fi connection and gourmet coffee while waiting for your car. If it needs to stay in the shop for a while, you’re likely to get a comfortable loaner car.
Even in these difficult times, image and prestige are still important. Details like genuine wood, aluminum or carbon fiber trim make a difference. People who want their car to convey their status and exemplify their success will want to be seen in a luxury car. Even those who just want the very best available, and can afford it, will always gravitate toward the luxury car market.
Like the rest of the automobile industry, luxury carmakers are seeing tough times and lower sales volume. In the long term, though, luxury cars will survive and thrive because they offer real value to the consumer. Whether you’re looking for a top of the line sports car with excellent handling, a professional looking car with comfort and safety, or a combination of the two, you’ll always be able to find it.
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