Are you worried about driving traffic to your website? Remember, you are not alone because even established e businesses constantly strive to ensure that the hits to their websites keep increasing. There are various ways to make sure that people get the chance to click on the link to your website. Among these, article marketing can be your weapon of choice for building backlinks. If you want to know why and how, just read on.
Article marketing involves writing relevant articles around your product or service offering and then submitting them to various article directories and even archiving them on your website. These articles contain strategically placed links to your site which the readers can click if they want to know more or perhaps purchase a relevant product.
Article marketing has been there for long and has been proven as a great way to direct traffic to your site because:
•It doesn’t cost anything to submit an article to a directory
•On the internet, information is king. So if you can provide relevant information to a prospective customer, you can establish yourself as an expert in your chosen line of business. And people trust experts very easily!
But then, in order to generate enough backlinks to your site, you must know how to use article marketing properly. Here are some little known secrets that can enhance your article marketing efforts:
1. Don’t hold back. The secret behind the success of an article marketing campaign is often the number of directories which display your articles. If you submit your articles to a large number of directories, your links get more exposure and you get recognition as an expert much faster. So remember, the more the merrier!
2. Use it right. People think that they cannot submit the same article in more than one directory, without being as duplicate content. This is partially true because search engines do have duplicate content filters which can get your articles de indexed.
However, you can use the same articles on different directories, by simply posting the article on your site or blog at first. That way, they will be indexed under your site and name. After a few days post the same article on article directories and you’ll be fine!
3. Ensure quality. The key to building backlinks is the quality of the articles that you submit to different article marketing directories. You should make sure that your articles,
•Are interesting and cater to a wide audience or to the entire niche.
•Have a great title, with the relevant keywords, which can entice the viewers to start reading.
•Have a smart introduction that gives a broad idea of what is to follow.
•Have small paragraphs of text in the main body, in order to sustain interest.
•Possess a conversational tone throughout and have jargons and technical terms only where absolutely necessary.
•Are informative enough to arouse a desire to know more and visit your site.
Hope these article marketing secrets can help you build numerous backlinks for your website!
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