If you are new information and the marketing of construction, probably one of the most common reasons for delays in the marketing information can be found rookie - not sure that the value of your item meets or exceeds the expectations of clients.
Conventional thinking assumes that the products have set the values ??and these values ??are reflected in the prices of the products. The cruel truth is that the value (or "perceived value") of information products, in particular, is very dynamic. Change the function of the position, according to the quality of market-based and ephemeral as exclusivity, timing, etc.
Value, in short, is a moving target, the experience in the master has to experience the new editors of the information and employers can not have. Here are 4 ways to quickly increase the value of your products, their products on the wrong side of the perceived customer value can be found.
1. Other Packages Point
A quick way to get the value (and the perceived value) to increase a product information to a bonus point added. This must be carefully and in a manner that a value for the bonus point has to be done. Do you have a "brand package" (as the name of the product) in your simple checklist item 20, for example, increases the perceived value of its bid.
2. Rename
Follow the example of publishing. Hundreds of best-sellers were simply by creating a book and change the name, something that people want to read. The appointment of your information product is a big part of your product packaging and packaging material has been shown to increase the value of a product for the buyer.
This principle is particularly important in the disclosure of information and marketing information, because these products are intangible and you need every edge you get the value to pass to consumers before the decision to part with their money and can consume your product.
3. Pack the niche of a higher concentration
Another favorite technique of experienced professionals in the fields of marketing information to increase the value almost by subtraction. Here subtract many market segments originally planned product and the capture of a target segment. This layer of greater specificity is interpreted by the members of this market segment a lot more to their individual needs and therefore more valuable.
Consider the adage "time is money." In order to eliminate areas that are not specific to your target segment name, it gives them a greater ability to apply through your product information and pass what they learn. This is the highest value that can know with information about products and their customers are prepared. Therefore, this technique is working very well.
4. Change the format by
People differ in their diversity of learning and retention of information. Some people better in the retention of visual information, others are better received on the retention of data audible, and others to withhold information if they have an activity related to learning.
There are many tools, sites and companies available today to help you change quickly and easily for these differences. Superior product information requires the creation of methods to incorporate these learning differences in the design of their information, products, or pool their offers.
Just download the conversion of an e-book to an MP3 audio file or CD, you can double the value of what we offer.
Conclusion
What are some ways you can quickly (and easily) add value to the consumer about their intellectual capital. One thing to remember when my advice is to go from simple to complex. The simple and easy-to-value do you reach first. Stick to this principle and work better and faster.
Author Resource:
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