A positive perception of business brand is a must for any business to spread its wings. Today's websites that are stuffed full of text only, are labeled as dead sites. Writing articles with different colors and different fonts to promote your business is the thing of past. A much more powerful and effective way of promoting your business has taken the place of text. This powerful medium is called video marketing.
A Little Glimpse of the New Power
Suppose you run a business related to digital image enhancements. You are promoting your business with brochures full of text stuffed pages. Your website describes the processes involved in the enhancement process. Now A Days internet surfers are not at all interested in the magic the content writers create with textual words.
Your business will fail to create the impact on your consumers mind. Moreover, a digital company doing its publicity by text sounds weird! Try creating a video out of text.. The consumer can now see the actual affects of the techniques used and more easily understand them. Less time spent, more impact is made.
Luring Consumer Traffic- Priority of Every Business
YouTube now days attracts more traffic than Google. Convert your articles into videos and upload them on video sharing sites like YouTube, MetaCafe, and Dailymotion. Videos spread at a faster rate than text. Consumers are more interested in getting the real feel of any business product or service. On these video sharing websites, traffic sky rockets into the millions. Once your video tops the charts, the amount of visibility your business can generate is unimaginable.
The Trust Factor
The trust factor is the key to the success of any business. Instead of written text explaining the motto of your business, put up a video explaining your business. It will bring more credibility to your business in the consumer's mind. The video offers a personal touch between you and the consumer.
Catches the Imagination of the Customer
The major benefit of video marketing is that it keeps the consumer interested in your business promotional activities. Video engages their senses more than text, thus keeping them longer on your website. This helps build long term relationships with your visitors (especially if you make the video personal) which leads to more trust.
Video Marketing Gives you That Extra Inch
A craze for your company brand can only be created by video marketing. Videos trigger the senses of a consumer. Later they will remember you by the theme of your video. The same consumers generally refer videos to other interested people. This reference is generally done with the theme displayed in your video.
Viral Marketing- Video Marketing
A Marketing strategy that spreads like a wild fire is known as viral marketing. Videos spread virally. You can market your videos on social networking sites, blogging platforms and media sharing sites for free. If your site if properly linked to the social networking world you will reap huge benefits from video marketing with no additional cost.
Kick Out the Myth
Do not believe in the myth that video marketing is costly. With the amount of visibility it can gather for your business, I personally do not think that it should be termed as costly.
If you want to carve a niche for your business, video marketing is a strategy you need to embrace.
Author Resource:
James Trent is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James and his team have assisted hundreds of people in generating huge profits in their first year. For more information and to contact James, visit http://www.thesevenfigurepro.com
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